Rak Design (UK) Ltd
About Rak Design (UK) Ltd
We are a leading Website and Graphic Design agency based in Northamptonshire since 2000. Our outstanding innovative and creative approach to your business will bring tangible results whether we are helping you with your Corporate Identity, Marketing Strategy, Website Design or Photography.
We are a leading Website and Graphic Design agency based in Northamptonshire since 2000. Our outstanding innovative and creative approach to your business will bring tangible results whether we are helping you with your Corporate Identity, Marketing Strategy, Website Design or Photography.
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Portfolio
Dar Lighting
THE CLIENT
Där Lighting is one of the UK’s best-known designers and distributors of home lighting.
Their designers create exceptional, original lighting designs that are renowned for their individuality and innovation, bringing excitement and ambience to any home, inside and out
THE CHALLENGE
The company’s website was failing in several areas
The site needed a complete design overhaul, with a vastly improved user experience, especially for B2B customers.
The Där lighting brand needed to be better represented in almost every way, including showcasing the products.
The site wasn’t SEO-friendly and was achieving wholly inadequate results for such a premium brand.
OUR APPROACH
It was clear from the start that design would be the cornerstone of this project. We started the re-design from scratch, placing the user experience at the forefront of the project.
We delivered two versions of the new website – one for B2B and one for B2C. By designing an easy-to-use site with a clean and contemporary look, we ensured that product search and selection would be simple and straightforward.
We elevated the Där lighting brand to give it much more of a premium look. This was achieved in part by using Där lighting’s own high-quality product photography.
Other enhancements included –
The facility to download PDF reference documents
A find-nearest-stockist feature
An improved filter for sorting listed products
An Add to Wishlist facility, alongside downloadable technical data sheets
Improved navigation
Arthur Knight
Brand and New Magento e-Commerce Website
THE CLIENT
Arthur Knight is a family-run, UK based company with over 50 years’ experience in the shoe industry. Starting off as a manufacture for gentlemen’s all leather, Goodyear welted, handmade shoes, Arthur Knight has evolved into an official stockist of top designer footwear brands including Jeffery West, Barbour, Panama Jack, and Oliver Sweeney.
EVOLVING A HIGH-END BRAND
With a high-end calibre of customers and following their recent migration to stocking top designer brands, Arthur Knight was looking for a complete rebrand that would best attract and engage their target audience and could showcase their products with maximum effect.
Communicating with a specific audience, the rebrand also needed to reflect the quality of their products as well as capture their extensive portfolio of over 6000 products! From a multi-functional e-commerce site to a high-end logo that could be adapted throughout the site, the Rak Design team delivered a user-friendly brand that would attract audiences across the world, including the USA, Russia, and Germany!
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