MagnoliaMC
About MagnoliaMC
Magnolia is a leading Vancouver public relations and marketing communications agency founded in 2009 that focuses on PR programs and marketing campaigns targeted at vertical or niche markets.
Magnolia offers services such as Digital Public Relations, Media Training, B2B Content marketing, B2B webinars, Digital Marketing and Marketing Automation.
Magnolia Working with clients across North America, our full-service team of vertical marketing & PR experts strives to earn our clients’ trust through a relentless pursuit of excellence - in our work, thinking and approach.
Magnolia is a leading Vancouver public relations and marketing communications agency founded in 2009 that focuses on PR programs and marketing campaigns targeted at vertical or niche markets.
Magnolia offers services such as Digital Public Relations, Media Training, B2B Content marketing, B2B webinars, Digital Marketing and Marketing Automation.
Magnolia Working with clients across North America, our full-service team of vertical marketing & PR experts strives to earn our clients’ trust through a relentless pursuit of excellence - in our work, thinking and approach.
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
BAMBORA
Bambora acquired Beanstream, a leading provider of multi-channel payment solutions, in 2015 and official launched in North America as Bambora. Bambora is known in Europe as an innovative, fast growing technology company.
Magnolia’s task was to build a Bambora in North America and its management team’s reputation as the experts and thought leaders in businesses can rely on for ecommerce and payment solutions.
BLUESHORE
BlueShore was searching for a dedicated PR partner to contribute to their business growth by increasing brand awareness. Despite a stable of experienced spokespeople and a vast range of personal finance topics and breaking news to provide commentary on, BlueShore did not meet with satisfaction the media goals they set out to accomplish in terms of the volume and quality of media placements garnered.
With Magnolia’s differentiator in working with finance and business reporters, Magnolia seized the opportunity to be BlueShore’s strategic PR agency. Magnolia has consistently provided relevant opportunities in recognized consumer and trade media on a national and local scale.
RECYCLESMART
Originally a small Canadian start-up, many businesses were unaware of RecycleSmart’s environmentally friendly, cost saving solution. As such, RecycleSmart aimed to increase their brand awareness and were searching for a PR partner to position them as an industry thought leader to relevant audiences across Canada.
With this goal in mind, Magnolia developed and executed a public relations program to secure targeted media interviews, build valuable relationships with top publications and generate momentum for company growth.
AVISO WEALTH
Credential Financial, Northwest & Ethical Investment (NEI) and Qtrade Canada had operated as independent companies, providing wealth management products and services to credit unions across Canada. To successfully launch the new entity of Aviso Wealth in 2018 required the strategic guidance and deep expertise of a PR partner with an experienced background of working with financial and wealth management companies as well as merger and acquisition announcements.
Magnolia’s media relations is strong in financial services and fintech, with previous M&As and major financial announcements under its belt. In addition, as the AOR of Credential Financial for the previous six years, Magnolia was suited for the task of implementing and executing a strong and strategic external communications program that would position Aviso Wealth as a leading national wealth management provider to credit unions, its members and shareholders.
GREENLINES
Greenlines Technology is a Mobility-as-a-Service (MaaS) company with a groundbreaking trip planning app,
- Generated positive coverage and conversations surrounding the Cowlines app, leading to an increase in user downloads.
- Positioned Greenlines spokespeople as resources on sustainable transportation in Canada and the US markets.
- Increased Cowlines’s brand credibility as an innovative tech app among business and consumer media in targeted markets.
CONEXIOM
Acting as an extension to Conexiom’s marketing communications team, Magnolia has secured lasting relationships with target vertical media and analysts to drive Conexiom’s visibility with their target audiences.
Thought leadership positioning and sustained media relations in target markets
Media introductions and interviews at key industry tradeshows
Consistent monthly vertical media coverage
High profile brand and product awareness within target markets
Enhanced lead generation via media exposure
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