ICODA Agency
About ICODA Agency
ICODA is a digital agency that helps startups as well as popular companies in the fields of cryptocurrencies, blockchain, iGaming and fintech.
We are a team of experts who accompany your business at all stages: cryptocurrency and platform development, PR and marketing promotion, listing, content creation, SEO, etc.
Our experience allows us to guarantee that your business will get high-professional comprehensive assistance and advancement.
We helped create and boost a wide range of blockchain and crypto-related companies. Your project could be the next!
ICODA is a digital agency that helps startups as well as popular companies in the fields of cryptocurrencies, blockchain, iGaming and fintech.
We are a team of experts who accompany your business at all stages: cryptocurrency and platform development, PR and marketing promotion, listing, content creation, SEO, etc.
Our experience allows us to guarantee that your business will get high-professional comprehensive assistance and advancement.
We helped create and boost a wide range of blockchain and crypto-related companies. Your project could be the next!
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
How to Succeed in Raising $1M on IDO?
Goal and tasks.
Collect $200 000 during presale and more $1 000 000 during the sale;
Raise brand awareness and bring new customers.
Stage 1. Design and Content
Stage 2. Building Loyal Community
Stage 3. Tokensale
Results.
Presale was closed in 3 minutes, and $200 000 was collected;
Raising more $ 1 000 000 on IDO;
Raised brand awareness and built strong community;
Increased user confidence in the project.
Vabble: How to Build a Strong Media Presence and Raise $1.1M During a Private Round?
It is a streaming service provider filled with features catering to all walks of life, from family and friends to independent and corporate film production houses to artists and cryptocurrency enthusiasts. The platform is supplied with innovative blockchain technology, enabling censorship resistance allowing pure freedom of creation on screen.
Goal and tasks
Promotion on Youtube;
Advertisement on Twitter;
Building PR strategy.
Results
Built the robust marketing strategy for the client;
Grew brand awareness among its target audience and the whole blockchain, streaming, and crypto communities. They gained up to 16 000 new users and a group of 1 800 returning customers on the service;
The company successfully raised more than $ 1 138 760 during its private round.
ABCC: How to Generate 100 Leads In 3 Weeks?
ABCC is a world-class Digital ?ss?ts exchange. We aim to provide a frictionless, user-centric trading experience.
Goal and tasks
The main goal is to attract new traders. There was also the task of improving brand awareness, building a trusting foundation, because without it, the conversion in registration would be much lower.
Stage 1
Brand Awareness
Brand awareness increased in two directions:
Placement in new / existing ratings, with the exchange taking 1st place in 30% of ratings
Improving position, rating on previously placed sites
Native articles with the theme, for example, “The best exchange of your choice of users”, where our exchange arguably occupies a leading position
Stage 2
Defining site impracticalities
The project itself was not well designed, there were impracticalities on the site (incorrect translation, layout problems, errors, etc.). An analysis was carried out and all shortcomings were eliminated so that this did not interfere with the marketing campaign.
Stage 3
Conversion landing page
Before the start of traffic campaigns, the process of creating a landing page was launched, which performs two functions:
Increases the conversion from incoming traffic – as a result, we get more leads for the same budget.
Allows to bypass moderation in Google Ads
The page was created taking into account the accumulated experience and the results of previous A/B tests.
Stage 4
Traffic
Within 1-2 weeks, advertising materials for Google Ads, crypto traffic were prepared and launched. The existing experience has allowed to undergo moderation at the first attempt.
Stage 5
Remarketing
We divide users who were already on the site into three audiences:
Who have been on the site for a long time
Who filled out the registration form
Who came and left the site
With each audience we work separately.
Stage 6
Analytics, optimization
Analysis of advertising campaigns takes place on a daily basis. Since the start of advertising campaigns, an AB landing page test has been launched. After a while, when statistics is received, optimization is carried out according to the number
and cost of registrations, as well as the number of deposits.
Results
Received more than 100 leads since the start of paid campaign (3 weeks).
NewsCrypto
It is a platform that provides traders with access to a set of highly effective tools for profitable exchange trading.
It can be a real challenge when your service can span multiple segments in the cryptocurrency industry.
The most crucial problem is that an all-in-one platform is hard to promote due to a wide range of customers. Instead of reaching an entire market, it is important to determine the target audience and create a project according to their needs and plans.
Strategy
Create a high-quality and well-built website to attract users and raise brand awareness.
Landing Page Design
Create a website structure and content
Adaptive layout
Speed optimization
Results
An optimized website to improve conversions was prepared.
Bosagora: How to Hold a Round of the T-FI Lending Service in 9 Seconds?
Goal and tasks
Run its 2nd round of T-Fi lending service;
Community building;
Increase brand awareness.
Stage 1
Create a strategy.
Stage 2
Brand awareness.
Make PR strategy.
Collaboration with YouTube Influencers.
Work with opinion leaders on Twitter.
Stage 3.
Community building.
Results
As a result of all activities that were implemented within this strategy, the application to the T-Fi lending service had a great outcome. Like the 1st round of T-Fi Lending Service, it ended early. The first round of recruitment ended within 47 seconds of opening, and this time the company set a new record: only 9 seconds were needed. More than 62 participants succeeded in this recruitment.
Starly
Decentralized Exchange Platform Of a New Type
Logo & social media design
Landing page
Testing
Responsive design
Results
Created a landing page and video;
Design for social media channels was provided.
ICODA Agency Reviews
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Interviews
Vladislav Pivnev, CEO, ICODA Agency
CEO ICODA Agency, marketer-practitioner, triathlete. 29 years old, born in Minsk, lives in Moscow. He has been practicing marketing since 2010. In the crypto currencies segment since 2017. He believes in the prospects for the development of cryptocurrencies. Speaks English and Chinese. The main area of investment: DeFi, commercial real estate, IPO.
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