Interview with Anastasia, CMO - UNL Solutions

Give us a quick overview on UNL Solutions. When and how did you begin this journey and what were your motives to be successful in app development?
Our development pool is distributed across Belarus, UK, and the USA which means we conform to your time zone and budget delivering consistent professionalism across the board. Working either as a remote extension to your in-house team or a fully staffed standalone team, we aim to become your long-term strategic partner for software development initiatives.


1.    The development of a project for one of the biggest financial trading firms
2.    More than 2 million users across Europe take advantage of the solution nowadays
3.    Sophisticated and stable internal calculation and forecasting mechanisms for stock-exchange prices made us engage a number of certified mathematicians and analysts.
4.    The development process has resulted in a highly competitive solution which stands in line with the genuine banking services for customers
We use internal time-tracking systems to motivate employees and raise operating efficiency, we also make use of an internal CRM system which helps us monitor agenda, development stages and check the quality of services we deliver.

Nowadays situation on the market makes me choose cross-platform solutions to be a good option, because hybrid software is in hot pursuit of native ones, works more stable and what’s more important it takes fewer development efforts and budget correspondingly.
Speaking on business strategy for startups, the cross-platform solution gives an opportunity to create a blueprint/prototype, shift the development paradigm, analyze business processes and change the conceptual ideas if needed. This very moment makes clear whether the hybrid solutions will be efficient enough or there’s a high necessity of switching the development to a native platform.
We have wide experience in the project estimation meeting a lot of clients. Hence we can effectively estimate and can be almost accurate, calculate the budget for different project stages: analysis, development, testing and project launch. As with any other project work, the estimation claims attention to risk calculation. The project’s budget is variable depending on the client’s individual requirements such as time-urgent performance or the existence of complex maintenance.
We perform market research and analyze customers’ requirements on a regular basis, enroll our experts on internal and external courses to enrich their knowledge, increase experience and develop professional features.