Transform Agency
About Transform Agency
Transform Agency is an expert e-commerce web development agency dedicated to developing custom software solutions and optimizing online stores for the highest performance, speed, and conversion.
We have all resources to deliver custom digital commerce solutions of any complexity, from small style tweaks to building websites from scratch.
Why work with us
- Quick project start (within 1 business week)
- Official Hyva partners, experienced with Hyva customization
- Store development expertise in >28 business domains
- 87% certified professionals onboard
Transform Agency in numbers
- 14+ years on the market
- 85% client retention
- >70% long-term projects
- 400+ clients, 1900+ projects
Transform Agency is an expert e-commerce web development agency dedicated to developing custom software solutions and optimizing online stores for the highest performance, speed, and conversion.
We have all resources to deliver custom digital commerce solutions of any complexity, from small style tweaks to building websites from scratch.
Why work with us
- Quick project start (within 1 business week)
- Official Hyva partners, experienced with Hyva customization
- Store development expertise in >28 business domains
- 87% certified professionals onboard
Transform Agency in numbers
- 14+ years on the market
- 85% client retention
- >70% long-term projects
- 400+ clients, 1900+ projects
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
Hyvä theme customization for cosmetics store
Challenge
We were tasked with designing and developing a website from scratch on Hyvä theme, for selling premium cosmetics from US brands, and with a focus on a light color palette. Ensuring a user-friendly experience was of paramount importance to the client.
Solution
We have thoroughly studied best practices from similar websites in the same business domain. By combining these insights with the UX recommendations from Nielsen Norman Group, we have developed our usability strategy.
Process
Our primary focus was to create a website that's clean and visually pleasing. We aimed to evoke a sense of fresh air within the website's pages – something simple yet inspiring and eye-catching.
We also incorporated the prototype phase into our workflow with the client, enabling them to make adjustments to the usability strategy we proposed. With confidence in the clarity and attractiveness of the interface, we seamlessly proceeded to the next step.
Results
We earned our customer's appreciation by prioritizing high-quality photographs in the website's design, while keeping the page load speed under 1 second. Our designers managed to create a calming aesthetic via by muted pastel colors.
Thanks to Hyvä theme and some extra optimizations from our end, we achieved excellent GPSI metrics right from the start, thus assisting our client in attracting the expected organic traffic volume.
MAGENTO PERFORMANCE OPTIMIZATION FOR A US-BASED PC PARTS SELLER
E-commerce improvement with the goal of increasing the stability, performance, and SEO indexes for our client Titan Rig.
'The website’s much more stable. We had a Google page speed score of 13 for mobile and 25 for desktop after about two months’ worth of work. Amasty was able to get the desktop as high as 94 at one point, which is amazing. We’ve seen a significant improvement in our overall traffic, and the website has been better equipped to handle it', – VP of Sales, TitanRig.
Challenge
TitanRig approached us with a performance audit request, stating that their website was highly unstable, and their conversion rates were low. They had been attempting to drive more paid traffic to their site, but it wasn't converting well due to extremely slow loading times, ranging from 12 to 25 seconds for a page to fully load.
Solution
We proposed beginning with a comprehensive performance audit to outline specific action points for improving the overall website performance and the loading speed of specific steps. We then prioritized the tasks in alignment with TitanRig's business goals and began working on the improvements.
Process
After completing the audit, we’ve found multiple breaches of Magento standards as well as many suboptimal solutions being used. Some of the most obvious issues were:
Called the object manager directly on template files.
Created block object in template files.
Using ObjectManager in module logic.
Too much logic in PHTML templates.
Plugins with around() are used instead of before() and after().
Using cacheable=“false” in layout handles.
We’ve started optimizing the website and rewriting the code in accordance with the best practices. During this optimization we’ve also found out that the MYSQL search was used which was really slow, so we’ve implemented Algolia search instead which improved the search speed over 5 times. When finished, on average the loading speed have improved by 6–7 times per page and the website passed the Google Web Vitals tests.
On top of that, we’ve delivered a custom extension that empowered Titan Rig’s USP of providing customization options for PC cables. The solution allowed users to choose custom colors for the cables and see how the product would look in real-time.
Finally, we’ve done some SEO work, improved website’s structure and updated the metadata together with sitemap & robots.txt files and scheduled regular SEO maintenance activities.
Results
As a result, the overall website performance increased to be in the green zone of Google Page Speed insights, and the loading speed have improved by 6.5 time on average. Some pages started loading within 1.5 seconds while they loaded for over 20 seconds before.
Conversion rates and overall sales have improved significantly, 30% increase within the first 3 months and the dynamics are still positive, which allowed Titan Rig to invest more into further e-commerce improvements and new feature releases.
Usability and search for auto parts store
Challenge
The challenge was to develop a convenient platform for users to search for automotive parts in an all-in-one format.
Solution
Our aim was to craft a straightforward, modern, and user-friendly visual design. We picked a single font with various bold styles and a contrasting color palette.
After examining user behavior on the site, we opted not to cram the homepage and instead put our focus on enhancing navigation and search.
Results
Usually, users know in advance which model of spare parts they need, so they used to search by brand. However, site-wide filters bar helps customers to see search results suitable for their vehicle without any additional complications. Once selected, the user's car was memorized by the site and linked to the user's account.
In tandem with this strategy, we've integrated a versatile range of filtering options, ensuring they don't jeopardize site performance.
As a result, we've created a website that places the utmost emphasis on the logic of automotive parts searching. Overall usability improvements resulted in +15% increase of average time on site and +35% engagement rate increase.
These improvements collectively have had a substantial, positive impact on user engagement, overall user activity, and conversions on the site.
As a result, our performance and usability optimization activities helped our Client to get +25% conversion rate increase on the website.
As per website performance, we achieved GPSI scores growth as well:
63 ? 92 performance score on desktop (Home page);
50 ? 75 performance score on mobile (Home page).
Thanks to mobile optimization, the Client reported that their bounce rate also decreased from 65% to 35%, and that the lead flow from mobile increased x2!
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