Interview with Baber Javed, CEO - Square63

Baber Javed  

CEO, Square63

Give us a quick overview on Square63. When and how did you begin this journey and what were your motives to be successful in app development?

Square63 is a San Francisco based software development company. We provide Web and Mobile Application Development services with technology stacks like; ROR, Python, Angular, React, iOS, Android and Hybrid. We have been listed on popular research and review platforms and directories of IT firms.


What is your role in the management and development of Square63?

I’m Baber Javed and I founded Square63 back in 2011 as a custom software development agency. Initially, we were a small team of technology enthusiasts, grown to become a mid-sized company today with 50+ professionals working globally. I have been helping Square63 define its online identity and helping acquire not onlycustomers, but friends and partners who are helpful make us a success. We help create highly profitable businesses by delivering technology-eco-systems involving mobile and social apps that provide visibility to the business and spur its growth.


Tell us about your biggest achievement in the industry

I consider the whole great way we have come through these years and the ideas we were able to implement on this journey as our greatest achievement. We successfully managed the work of our professional web & mobile development teams and that allows us now take part in more than 70 projects at the same time. Our biggest goal is to help our clients make their businesses better through our experience and complex approach, and not just developing apps. Developing a mobile app or software, we always try to dive into the very essence of our clients' business and help them manage the processes in order to make the IT solutions earn maximum income.


How do you schedule the development phases of the apps to promise the timeline to your clients?

We start by analyzing the app requirements like responsiveness, load capacity, user base, features/FRS, client’s preferred tech stack for back-end & front-end (if specified) and UI/UX design. Moreover, the main factors to consider are as follows:

●    Scope of work
●    Complexity of Features/functionality of the app
●    Tech stack required
●    Third party integrations
●    Design requirements
●    Clients deadline / App launch


How do you help your clients in choosing the right yet profitable platform for app development?

We always put our clients first before anything. Communication and transparency with the client is very much important for us. We work with our clients, understand their requirements, and provide them the best solutions available. We not only engineer their products but also help them grow and provide support even after their product has been rolled out in the market.


Which would you suggest for a successful and profitable business progression, Native or hybrid apps?

I would recommend to use native as it will be an error-free code base whereas maximum features can be built in native and majority of libraries can be integrated with it, which is pretty helpful as compare to hybrid.


How do you scheme your pricing model? How do you fix your budget?

We have some key indicators that help us in figuring out a pricing model for each project. Those indicators are as follows:

●    UI/UX design of an app
●    Flow of an app.
●    Features/complexity of the app
●    Back-end of app and its integrations.
●    Rest APIs
●    Server requirements (if required)
●    Minimum Timelines to complete achievable milestones.


How helpful are the mobile apps developed by your team, for enhancing your clients’ business?

The apps we developed have streamlined the processes of our clients allowing them to focus more on their specialty by allowing us to do the heavy lifting.


What according to you are the best practices to attain client satisfaction?

To keep the customer satisfaction through the roof we practice the following things:

●    Treat every customer as a VIP
●    Keep measuring customer satisfaction
●    Keep an eye on what customers say about us on social media
●    Always deliver the best solution in the most competitive rates


How do you update your business system to be in pace with the technological advancements?   

We keep up with the on-going trends and what the gurus are predicting. With our cutting edge resources invested in R&D, we make sure that we always stay ahead of the curve.


What are your thoughts about AR, VR and Internet of Things (IoT)?

If we look at the future of these technologies, companies are investing heavily and trying to surpass one another. The new release of iPhone 8 plus, iPhone X and Samsung note 8 shows that these companies are trying to bring something new for their users. iPhone’s new features including Face ID, Animoji, and Augmented Reality have instantly grabbed users’ attention. Whereas Samsung Note 8 does beat iPhone when it comes to VR. You can convert your phone into a VR headset to watch 360-degrees videos and play immersive games, something which no iPhone can do yet. Companies also want to introduce wireless VR headsets in future to make it more user friendly. While talking about these new inventions and their future, one thing we all want to know is the future market potential of these technologies. Virtual reality was worth about $1.6 billion in 2016 and it is expected to touch $22.4 billion in 2020. The combined AR and VR market will be worth $121 billion by 2021, according to Digicap. Goldman Sachs, an investment bank, also predicted VR hardware with a $80 billion industry in next 10 years. These technologies are finding their way in almost every industry in near future.


What do you think will be the future of Mobile technology?

Mobile technology will become a part of us, literally. To further explain my statement, I’d say that in the not-so-distant future, we won’t have mobile phones. They will be replaced by mixed reality headsets. These headsets will allow us the transition seamlessly from reality to augmented reality to virtual reality depending on our needs and the situation. For instance, we can redecorate our homes using augmented reality. We can try different couches virtually in our apartment before buying without ever leaving our home. Then, we will be able to shift into VR to watch the newest Netflix release. Mobile devices are just the first step towards a future where the hardware is directly integrated into our every action