Simpleefly Creative Studio LLP
About Simpleefly Creative Studio LLP
In the digital market, every brand is rushing to reach the consumers first. However, you have an edge over them, and here's why - You just landed on our website!
Now leave your digital marketing to the Simpleefly Squad to help your brand fly ahead with the power of smart integrated planning, emotional understanding, artful design and insightful analysis.
So sit back, relax and finish binging the shows that've been lying idle in your Netflix account since ages - we've got your brand's digital marketing covered.
In the digital market, every brand is rushing to reach the consumers first. However, you have an edge over them, and here's why - You just landed on our website!
Now leave your digital marketing to the Simpleefly Squad to help your brand fly ahead with the power of smart integrated planning, emotional understanding, artful design and insightful analysis.
So sit back, relax and finish binging the shows that've been lying idle in your Netflix account since ages - we've got your brand's digital marketing covered.
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Portfolio
Pretty Petals Social Media Marketing
The owner was looking for A Social Marketing Agency in Surat and approached us before a major Diwali festival season with goal to increase brand awareness among local market using Instagram Ads as well as Facebook Ads and with that to increase footfalls to their physical store during festival season.
After this initial brief and a comprehensive brand exercise, As a Social Media Manager, we discovered and shaped a brand identity, voice and personality for Paathshala that will guide our initiatives in the best possible direction.
After Running the social meida campaign for a brief period of 2 months we measured the Results are as:
- An increase in number of Leads of 38%
- An increase in-store footfalls of 78%
- Costs per lead were 3X lower
- Ads wear reached to the more than 38000 women in Surat and 467 Nos. of customer visited the store.
Thus, We achieved increased brand recognition and store footfalls by combining a unique proposition for consumers with intelligent social media targeting.
Paathshala Social Media Management
The founder was looking for a Social Media Management Agency in Ahmedabad approached us to build a social media presence on Social Media Platforms like Instagram, Facebook and YouTube and the major goal of the page will be to build a community of students giving their entrance exam who are looking for such a place to take full advantage of their time and side by side maintain that discipline which is needed for those consistent long study sessions.
After this initial brief and a comprehensive brand exercise, As a Social Media Manager, we discovered and shaped a brand identity, voice and personality for Paathshala that will guide our initiatives in the best possible direction.
The final posts for the brand page go hand in hand with the overall brand image. The text is displayed in the Century Gothic font which is very simple yet bold. The major focus of the post is drawn towards the test with simple angles and avoiding crowding in the post by a single complimenting creative.
The creatives themselves are always consistent in terms of colors, theme and fonts giving a great look to the page. Initially the posts are focused on highlighting the benefits and features of Paathshala by bringing into focus major problems students face while studying at home or other familiar places. The designs of characters for creatives are pre planned and very simple line drawings that do not take the focus away from the core message of the post. The other major element was crafting the captions.
The captions have to expand upon the posts themselves while also using relevant CTAs. The final Hashtag strategy is to monitor and optimise hashtags by seeing how each is performing related to the post and the relevant target audience.
HustleUp Branding
They wanted to build a brand to stand out from the clutter which is there in the Industry. One of the founder approached us before launch to help them with the building an outline of their collective brands and also work on the personal brands of the founders for which we started with the logo concept of the umbrella brand. The logo will be the core of the brand which will go out in the media releases as well as all the social media communications. For individual brand development, we started by defining their brand personality and providing a clearly laid brand guideline for personal brands. After this initial brief and a comprehensive brand exercise both for the umbrella brands as well as individual sessions with the founders, we discovered and shaped a brand identity, brand voice and brand personality for hustleup as well as personal brands that will guide our journey as well as communications further.
The final logo design of Hustleup is very elegant and contains momentum in its very imagery.
The colors used are Aquamarine (#18E4A7), Smokey Black (#0E0C0C) and, Cultured White (#F6F6F6). These colors stands out in the fitness startup vertical. The upward movement depicted by the arrows is very suggestive of the message the founders wanted to convey. The colours used signify growth and improvement as well as good health.
The brand guideline itself is made in a way that can help the co founders to create a cohesive brand strategy not just for social media but also for all kinds of customer communication. The individual brand guidelines reflect each individual personality well and highlight their particular strength.
Ergo E-Learning Google Ads
The Client were already running their own Google Ads for their general courses but weren't happy with the results they were getting. The founder approached us, A Google Ads Agency, for search engine marketing before BEE exam with major goal of increase E-commerce sales of Particular designed course for above mentioned Exam. They had limited time and certain budget to go for this campaign.
After this initial brief and a comprehensive brand exercise, we discovered and shaped a Google Ads strategy for Ergo E-Learning to gain maximum website traffic and generate more e-commerce Sales.
After Running the campaign for 12 months we measured the Results are as:
- An increase in website sales of 81.7%
- Costs per conversion were 2X lower
- ROAS are 3X more compared to previous period.
Thus, We achieved increase in e-commerce sales by applying successful well research strategy and well planned execution along with daily monitoring and constant improvements in Ad Copies.
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