Interview with Haresh Pansuriya, Founder & CEO - Quick SEO Help

Haresh Pansuriya  

Founder & CEO, Quick SEO Help

Give us a quick overview on Quick SEO Help. When and how did you begin this journey and what were your motives to be a successful service provider?

Quick SEO Help is one of the most prestigious and successful digital marketing firms based in Ahmadabad, India. We have been serving in this niche market for more than the last 8 years or so. Our goal has always been to assist business firms both large and small to reach their goals efficiently and adjust with the market competition in a better way. We always work with powerful business strategies when it comes to offering digital marketing expertise to our clients. Our services encompass numerous fields like SEO, web designing, content marketing, Google penalty recovery, link building, social media marketing, PPC marketing, and digital PR solutions.

We have worked with both startups and Fortune 500 companies and this has enabled us to establish ourselves as industry leaders. Most of our clients have international presence but we also work with local businesses and countries that operate within India only. Our clients come from various sectors and industries and we feel proud on helping numerous brands achieve the success that they have been looking for.

What is your role in the management and development of Quick SEO Help?

As the CEO of my company, it is my role in making sure that my clients are always happy with the level of expertise we bring to the table. I launched Quick SEO Help with the aim to deliver world class digital marketing and web designing solutions so that companies in India and abroad have the support they need to make their business dreams a reality. From developing monetization plans for the mobile apps to optimizing websites, creating digital marketing strategies that ensure better traffic and ROI for clients, formulating SEO training methodologies and ensuring the best content planning and designing strategies, I play a number of critical roles to make sure that Quick SEO Help can assist clients in the best possible manner.

Tell us about your biggest achievement in the industry

As the owner and CEO of Quick SEO Help, my goal has always been to help my clients reach the zenith of success in their niche industries. We have been consistently able to obtain profit margins of up to a whopping 150% for all our clients. This has definitely made our clients happy and has paved the way for them to expand their prospects even when they are dealing with tough competition. Being a company that has always been customer-centric, that is the biggest achievement that we can hope to achieve in this industry.

How do you schedule the Digital marketing phases of various projects creatively?

At Quick SEO Help, we take a detailed and comprehensive approach when it comes to scheduling the digital marketing phases for the different types of projects in a creative manner. We understand that without a clear and concise digital marketing plan, it would be impossible to generate the desired results. It is important to note that getting the results for a digital marketing campaign takes time. Sometimes while dealing with low-authority websites, it can take more than a year to obtain the results.

Firstly, we consult a thorough situational analysis to see the current condition of the business firm and the changes that have to be implemented. By studying the strengths and weaknesses of the firm, we come up with ways in which we can help the company to attain its business targets. We then decide on the digital marketing goals that we need to achieve to help our clients to find the success that they are looking for. We come up with specific goals that are achievable, measurable, practical and relevant. We also formulate methods to measure our progress and have a time frame in which we hope to attain certain results.

Next, we develop the marketing strategy wherein we decide how we are going to use content marketing, keyword research, and link building methods. We also have a clear content calendar and plan social posting way ahead so that all types of content are promoted through the social media channels. Finally, we have a way to measure the results of our efforts and we make necessary changes if something is not working the way we want.

How does Quick SEO Help help the clients in choosing the right yet profitable platform for app development and its marketing?

Most of the mobile apps these days are built for Android and iOS platforms while some are crafted for the Windows OS phones. There are also web apps and those that are built for Windows and Mac computers. You can even choose to go for a hybrid app development project instead of a native one. Before we direct our customers to a specific platform for their app development and marketing project, we try to find out the goals that our clients have and the type of user base that they are hoping to appeal to. Whether it is a gaming app, a social media app, a travel app, a shopping app, a banking app or any other type of app, a lot of research goes into making it a successful one. We not only design the app in a way that is attractive and relevant to the user base for which it is made but we also market it effectively to boost the numbers of downloads. We can also help our clients to monetize their apps through in-app purchases, memberships or advertisements.

Which would Quick SEO Help as a company suggest for a successful and profitable business progression, Native or hybrid apps? What are the factors that Quick SEO Help considers to make this choice?

Both native and hybrid apps come with their own set of advantages and limitations. Therefore, instead of trying to answer the question as to which type of app is better, we advice our clients to focus on their specific goals as they look to invest in an app development project. Hybrid apps are more cost effective than native apps. They also have a single code base even if the app is made for both iOS and Android devices. They are also easy to build and easy to maintain. A hybrid app development project can be wrapped up in much shorter time than native apps. However, native apps come with better data protection and security features than hybrid apps. They also pack better performance, even though the technologies used for hybrid apps improve as we speak. Native apps have also been reported to deliver better customer experience on a consistent basis.

How does Quick SEO Help scheme the pricing model and fix the budget for a project?

The budget for an app depends on a number of factors, such as the platform you want it made for, the technologies that you want us to use to get the app created, the number of hours that our technicians work for you and the average rate of compensation per hour. We also take into consideration the functional services like social features, chat, push notifications, SMS, emails; administrative services like app management dashboard, access control and content management as well as app marketing as some of the additional factors that can influence the final pricing of the project.

Give a brief idea about the latest digital marketing strategies you devise for promoting client’s business

We decide on the digital marketing strategies based on the business goals that our clients have. We always tell our customers that the first thing that they always need to focus on is the development of unique content that can resonate with their audience. A business should also use different kinds of digital marketing tools as a means to develop its brand. Some of the common types of digital marketing strategies we recommend our clients are SEO, PPC marketing, email marketing, content marketing and social media marketing. Our team of experts can even deliver the finest video marketing techniques which can come in handy for you if you want to build your brand through video posts. With the advancement of voice detection technology like voice search and home automation systems, we also encourage clients to make use of voice SEO.

How do you update your marketing strategies to be in pace with the ever innovating communication networks?

We believe that people always resonate with stories that they can believe in and relate to. For this reason, we always recommend our clients to present the story of their company to their audience so that they can believe in them and consistently buy products that the brand has to offer. The technological innovations of today have left little scope for human connection among companies and customers. However, customers still rely on brands when they can connect with them emotionally. For this reason, it is important to invest in social media marketing and creating a brand story so that consumers can connect to it.

Influencer marketing has become ever more important in this era, because many people are pretty skeptical about the brands that they see everywhere. This has also made traditional marketing channels more or less ineffective. By using blogs and other influencer marketing channels, it is possible to develop brand reliability and generate more sales for a company.

What are your thoughts about AR, VR and Internet of Things (IoT)?

I believe that both AR/VR and Internet of Things (IoT) are going to have far reaching consequences in our day to day life. We are just scratching the surface of what can be accomplished with these technologies. In the days and years to come, there will be wider acceptance of technologies and they will pave the way for new advancements in various facets of human life that we haven’t thought about yet. In my personal experience, I have found that augmented reality and virtual reality technologies have enabled end users to connect with all kinds of published content in a better way. They also help in using visual content powerfully which can break down language barriers in an unprecedented manner. They also allow companies to improve their brand awareness and encourage the customers to make better purchasing decisions that guarantee higher levels of satisfaction. AR/VR can also help us understand what customers need and want. This can allow us to cater to such requirements in a better way.

Applications based on Internet of Things (IoT) by smart home systems and wearable gadgets have really taken automation to a whole new level. They have made our homes and offices smarter than ever before, enabling us to do more work in less time and by cutting down costs at various steps. I feel that we can see more widespread acceptance of IoT technologies in the near future.

What do you think will be the future of Mobile technology?

Mobile technology is getting more and more advanced with every passing day and they are more likely to resemble something out of the pages of a science fiction comic in the next few years. We can expect to see the implementation of holographic displays, flexible frames, better use of voice technology and eco-friendly features in the upcoming smart phones. Children and adults will use smart phones for their education and information needs. Mobile phones can be used to run appliances around the home and even manage security tools. The smart phones are becoming more and more intuitive and we may expect them to manage many of the day to day tasks that people perform manually these days.

Your thoughts on the future of digital marketing in this continuously digitizing business world

I believe that digital marketing is going to be even more important in the coming days and years, although the way in which these marketing technologies will be used are going to go through a lot of changes and development. Even our consumers react to adverts and promotional material today in a different manner than they did just a decade ago. As a digital marketer, I think it is our challenge and goal to come up with marketing methods that constantly engage our customers and encourage them to believe in a brand and buy the goods and services that they have to offer. We need to support all our digital marketing efforts with proper market research as it allows us to understand the changing mindset of the end users.