Interview with Sugan Chand, Co-founder & Director - PTI WebTech

Give us a quick overview on PTI WebTech. When and how did you begin this journey and what were your motives to be successful in web design and development?

Prerna Trimurty Infotech Pvt. Ltd, Formerly known as PTI WebTech, is an Indian offshore software development company that provides IT services to clients around 10+ countries.

Our main goal was evident as we are equipped to serve the developmental need of IT change and digitalization, particularly around various technologies. We have developed strong relationships with many clients and aimed to focus on essential factors of their business needs and make our clients happy by delivering the best results. Currently, we have numerous clients from all over the world by working towards excellence for long. Now we have reached the top. We are celebrating our successful journey with successful projects and satisfying customers all over the world.


What is your role in the management and development of PTI WebTech?

As the director of the company, my key role is to manage & maintain the complete progression of the company, including development, designing, marketing, communications, and logistics. Mainly I head the Sales department and my primary responsibilities acquiring B2B accounts for both the long and short term. Apart from finding new avenues for lead generation and build better strategies for higher conversion, the most satisfying part of my work is to build a long term relationship with my clients by being a good and active listener, establishing effective communication, taking ownership and acting upon feedback. Apart from this, I involve in supporting our employees and clients which is the most important thing to make the company work easier.


Tell us about your biggest achievement in the industry?

We make our client's life easier through excellent solutions and we treat this as our biggest achievement in the industry. This is the reason that we are working with many clients around the globe since we started providing IT services.


How do you schedule the development phases of the web design and development projects to promise the timeline to your clients?

Gathering Information: Purpose, Main Goals, and Target Audience
At this stage, we get a clear understanding of your future website purposes, the main goals of website and the target audience of the site.

Planning Phase: Sitemap and Wireframe Creation
At this stage of the website development cycle, the developer creates the data that allow a customer to judge how the entire site will look like. Based on the information that was gathered together in the previous phase, the sitemap is created which will later approved by client.

Design Phase: Page Layouts, Review, and Approval Cycle
During this phase all the visual content, like images, photos, and videos is created at this step. Once again, all the info that was gathered through the first phase is crucial. The customer and target audience must be kept in mind while you work on a design phase.

Content Writing and Assembly
At this step, it is necessary to put in writing the very essence you’d like to communicate to the audience of your website and add calls-to-action. Content writing also involves the creation of catching headlines, text editing, writing new text, compiling the existing text, etc. that takes time and effort.

Coding Phase
At this step, we finally start creating the website development. Usually, the home page is created first, and then all sub-pages are added, according to the website hierarchy that was previously created in the form of a sitemap. Frameworks and CMS should be implemented to make sure that the server can handle the installation and set-up smoothly. Then, special features and interactivity should be added according to the requirement.

Testing, Review, and Launch
Testing is probably the most routine part of a process. Every single link should be tested to make sure that there is nothing. We Tcheck every form, every script, run a spell-checking software to find possible typos. Use code validators to check if your code follows the current web standards.

Maintenance: Opinion Monitoring and Regular Updating
We should also make sure that everything works fine, and everybody is satisfied and always be prepared to make changes in another case. The other important thing is keeping the client website up to date for preventing sites from bugs and decrease security risks.


Which framework, programming or scripting languages do you prefer for web development? How do you convince your clients for the same?

Nowadays we can't build a good project on one single framework, so there are many technologies which we use as a support technology. Our main objective is to adopt trending technologies because mostly the client wants to work on the latest technology for their projects.                                 


What would you suggest for a successful and profitable business progression, when it comes to web design and development? How do you define the factors that influenced you make this choice?

As we all know that anyone can develop a website but the main factor that is responsible for gaining a profitable business is sales and campaigning. One of the biggest challenges comes in eCommerce when sales start to kick in and staffing, design, and marketing are some of the most important assets that can destroy the whole business if not done right. As per my prior experience in this field, I have seen many people who failed due to improper setup and marketing of their business.


How do you scheme your pricing model? How do you fix your budget?

For pricing module we are comfortable with both fixed and hourly rates, rest depends on the client choice or requirement on which he is comfortable.


How helpful are the web design and development made by PTI WebTech for your clients in enhancing their business?

Our main aim is to provide problem-solving solutions along with a future-oriented approach. We provide pre-solutions related to the issues that they might face in the future. We provide overall service and support to their business so they can enhance their sales.  


What according to you are the best practices to attain client satisfaction for web development?

To attain our client satisfaction, firstly we try to listen and learn them by establishing clear and concise communication regarding their project. We make sure to support via multiple channels like phone, email, or chat, etc. By giving a prompt reply to their arisen issues and problems, we try to keep a quicker response rate towards them.


How do you update your business system to be in pace with the technological advancements?

With technological advancements there are many hurdles rooted “people issues” that money alone can’t fix. Technological change requires not only the right talent in the right places but also a widespread understanding of commitment to the broader goals. We also try to change the current workflow of our employees.

Although technological advancement is not easily acceptable, we try to solve this by establishing interconnections and rebalancing between technology and resources. Understanding these connections will turn to reveal new paths to success so that technology can be more easily adopted, and employees are more content.  

This helps in attracting high-quality talent, increased productivity and improved employees’ willingness to accept the change. Companies that understand the human dimension of technological change can also reduce the risk of wasting money on unsuccessful technology deployments and position themselves to stay at the forefront of innovation.


What are your thoughts about material design, progressive web app and Internet of Things (IoT)?

Material design:
Material Design is Google’s new visual designing language & it's beginning to find real traction in progressive areas of the design and UI world. For designers' point of view undoubtedly Material Design will be the most popular design language in the near future.

Progressive Web Apps:
PWA is not a single technology, but rather an umbrella term for several cutting-edge web technologies and best practices that can be used to make a website or web app that feels fast and functional as its native-app counterparts. In a lot of cases, they are not just as good as native; they're even better. Progressive web apps have huge impact from the beginning on the way apps are built and distributed.

Progressive web apps have a huge impact on the way apps are built and distributed. It’s difficult to say how much market share will struggle away from native applications and the app stores, but one important thing, who considering building or revamping their website or web app should think very seriously about what role a progressive web app should play in their online strategy.

IoT brings the internet and people more closely. As we know it gained popularity in a few years and still has an impact. It is automating the world, reducing human efforts, and making us more efficient in the way we live.


What do you think will be the future of web design and development technology?

As technology is automating our world and lots of devices and software are developed, there is a need for developing some interface that helps users to know the latest technological trends and inventions. Hence the website acts as a source of information for the users. So definitely web design and development will last till technology prevails in the world.