Interview with Alesya Sinitsa, Chief Marketing Officer - NEKLO LLC

Alesya Sinitsa  

Chief Marketing Officer, NEKLO LLC

Give us a quick overview of NEKLO LLC. When and how did you begin this journey and what are your motives in app development?

NEKLO is an American custom software development and ecommerce solutions provider founded in 2009. We focus on high-loaded web development, mobile application development, custom software, and integrated ecommerce solutions. We also provide the full spectrum of Magento-based services. NEKLO has developed more than 40 Magento extensions, and we don't stop there.

When we work on app development, our key motive is to bring the client's idea to life and deliver a successful project. We also respect the business communication and agreements that we reach. Overall, we are eager to serve our clients in the best possible way.

What is your role in the management and development of NEKLO LLC?

There are 3 steps of the marketing process in the field of IT product management and development that my department and I are engaged in:

• Strategy development;

• Market analysis and promotion;

• Assistance to the sales department;

The second step includes the largest number of tasks for our specialists. Along with collecting the analytical data and determining the details of promotion such as target region, audience, and marketing channels, we also promote our software products and the company itself as a team of experienced developers and as a reliable vendor of IT services. Here, we form and analyze a database of potential customers interested in purchasing our software product, as well as search for customers looking to outsource software development.

Tell us about your biggest achievement in the industry

We have been on the market for over 10 years. Over this time, our team has achieved multiple recognition from being Premier Magento Extension Developer and ISO9001 Certified to being named as Top eCommerce Development Company and also a Top Web Development Agency.

How does NEKLO LLC scheme the pricing model and fix the budget for a project?

We succeed for we spend the time on understanding customer's issues and provide timely and accurate estimates.

How do you schedule the marketing phases of various projects creatively?

In the marketing department, we use the agile project management process which has long been used in the field of software development. Besides, we aim to simplify the storage of marketing materials through organizing centralized access to our documents and using search tags.

How does NEKLO LLC help the clients in choosing the right yet profitable platform for app development?

We carefully examine project requirements and suggest a platform that would become the most suitable to the client's needs.

Which would NEKLO LLC suggest for a successful and profitable business progression, native or hybrid apps? What are the factors that NEKLO LLC considers to make this choice?

Both native and hybrid apps have a claim to exist. The choice depends mostly on the project's needs and requirements.

What according to you are the best practices to attain client interest?

The problem or the key message disclosed in the advertising campaign should resonate with the viewer either emotionally or from the point of view of obtaining a benefit. The reputation of a modern and «humane» company in the eyes of the audience increases trust and encourages communication.

How do you update your marketing strategies to be in pace with the ever innovating communication networks?

In recent years, the possibilities of internet communications have grown significantly. In digital marketing, it has become much more important not to make a mistake in the key message that is delivered through ad campaigns. Internet audience today is not only a viewer of your ad, but also a distributor, often providing your ad with a viral effect. That is why the cost of a mistake can be very pretty high.

What are your thoughts about AR, VR, and the Internet of Things (IoT)?

The XR Technologies may become the fastest way to bring the key message, as the technology helps strengthen the visual empathy between the brand and the customer. Marketers will become able to develop interactive scenarios in which the user plays a major role. This approach will enable customers to have a multi-sensory experience just like in the real world. Such format as storytelling will become much more tangible and interesting.

What do you think will be the future role of mobile technology in digital marketing?

Content for smartphones began to stand out as a standalone trend. The share of visits and orders from the mobile version of websites continues to grow. So, optimization for smartphones is now a necessity.

Your thoughts on the future of marketing in this continuously digitizing business world.

Over the past few years, there has been a need for fast content generation and consumption in digital marketing. Content that allows you to get a lot of information with maximum time savings has come to the fore. For example, short videos, digests, infographics, quick guides, etc.

While customers are moving many of their day-to-day tasks online during the 2020 lockdown, marketers are looking for ways to drive their interest in their service or product.

In terms of IT companies, the process is moving towards absolute digital marketing. Undoubtedly, this type of marketing opens up many more options for segmenting the target audience, as well as for working with content. To follow this, there are many platforms and tools suitable for different business needs and situations.