MAX Digital
About MAX Digital
At MAX Digital, we are a performance-driven digital marketing agency committed to fueling your business growth by harnessing the full potential of the digital landscape.
Our team, composed of ambitious marketing experts, is dedicated to achieving high performance and exponential results. With extensive experience spanning in the following areas:
- Search Engine Optimization
- App Store Optimization
- Pay-Per-Click (Google Ads & Meta Ads)
- Business Strategy & Development
- Brand Identity & Strategy
- Performance & Competitive Analyses
- Conversion Rate Optimization
- SEO Migration
- Business & Marketing Consulting
- Many more
Our experts pos...Read more
At MAX Digital, we are a performance-driven digital marketing agency committed to fueling your business growth by harnessing the full potential of the digital landscape.
Our team, composed of ambitious marketing experts, is dedicated to achieving high performance and exponential results. With extensive experience spanning in the following areas:
- Search Engine Optimization
- App Store Optimization
- Pay-Per-Click (Google Ads & Meta Ads)
- Business Strategy & Development
- Brand Identity & Strategy
- Performance & Competitive Analyses
- Conversion Rate Optimization
- SEO Migration
- Business & Marketing Consulting
- Many more
Our experts possess enterprise-level expertise and have the experience to prove it. Partner with us at MAX Digital, where we focus on meeting and exceeding your digital marketing goals.
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
Google's E-E-A-T Standard in action: growth in revenue and traffic
Overview of the Challenge
Cleopatra.bg, an established erotic store, faced multiple challenges due to the nature of its niche restrictions, Google updates affecting rankings, and negative SEO attacks. Despite ongoing SEO efforts, the site struggled to recover lost traffic and rankings until MAX Digital stepped in to revamp its SEO strategy for 2024.
MAX Digital's Strategy
When Cleopatra.bg partnered with MAX Digital, six years of SEO efforts had been made, but recent setbacks required a more targeted approach. We conducted a three-year traffic analysis, linking changes to Google's updates on quality and E-E-A-T standards, and studied local and international competitors to identify best practices and strategies.
Our strategy focused on two key areas: cleaning up the SEO footprint and boosting trust. Over two months, we:
Technical Clean-Up: Removed over 40 harmful backlinks via Google Disavow and eliminated ineffective PBN links.
High-Quality Link-Building: Adopted a targeted link-building strategy, focusing on high-authority domains.
Content Optimization: We reviewed existing blog posts, re-optimizing or deleting around 20 underperforming articles, and re-indexed the site for faster updates.
User Experience & Trust Signals: We enhanced payment and shipping info, updated the About Us page, featured Google Business reviews, improved Shop and Contact pages, and highlighted partnerships and benefits on product pages.
This holistic approach combined technical SEO, content optimization, and trust-building to align Cleopatra.bg with Googles E-E-A-T standards.
The Results
39.48% increase in organic traffic
29.84% growth in revenue from organic traffic
Overall revenue growth of more than 60%
These results demonstrate how aligning Performance SEO with Google's E-E-A-T standards can recover lost traffic and drive long-term growth. MAX Digital helped Cleopatra.bg boost visibility, authority, and profitability in a challenging niche, showcasing our expertise in tailored SEO solutions.
SEO Horror story with a happy end: a sharp drop in traffic
Overview of the Challenge
Uwear.bg, a children's goods shop, faced a significant SEO crisis when its website experienced a sharp drop in traffic coupled with recurring server errors that no one could resolve. Despite migrating to a new server, the problems persisted, and traffic continued to decline. MAX Digital was contacted to diagnose the issue and help restore the site's traffic before the critical sales season.
MAX Digital's Strategy
Our first step was a comprehensive technical SEO audit, combined with an in-depth analysis of Google Search Console data. We quickly identified that the website's server was returning a 429 (Too Many Requests) error specifically to Google Bot, which was preventing the site from being crawled and indexed correctly. Despite the server migration, this issue continued to block the site from Google's search results.
We collaborated closely with Uwear.bgs technical team to investigate deeper server security flaws and SEO-related issues. Through several tests using the Screaming Frog tool and various user agents, we pinpointed that the 429 error only occurred when the Google Bot made a request. Additionally, we discovered SPAM content and misconfigurations on the server that were contributing to the problem.
After identifying these critical issues, we worked with the team to reconfigure the server, remove the SPAM content, and ensure Google Bot could properly crawl the site.
The Results
MAX Digital successfully resolved the server issues and unblocked Google Bot within just 3 days, resulting in a quick recovery of website traffic. Crawling and indexing rates significantly improved, allowing Uwear.bg to regain its visibility in search results.
This rapid resolution not only restored traffic in time for the sales season but also reestablished trust between Uwear.bg and its customer base. The quick recovery and enhanced technical setup positioned the client for sustainable growth moving forward, turning a traffic horror story into a success.
MAX Digital achieved 116% increased SEO traffic for accounting services
Overview of the Challenge
Geco.bg, a well-established accounting firm with over 20 years of experience, wanted to increase organic traffic and generate more inquiries through their website contact form. Although there had been interruptions in the optimization work, Geco.bg partnered with MAX Digital to improve their SEO performance. Over 4-5 months, the goal was to increase organic visibility and capture new leads, especially in a competitive industry like accounting.
MAX Digital's Strategy
To achieve these goals, MAX Digital started by conducting a thorough analysis of Geco.bg's historical data, competitor performance, and relevant user searches. This allowed us to develop a targeted content and link-building strategy. We optimized the internal structure of the site by improving internal linking, refining metadata, and removing unnecessary or cannibalizing pages that were diluting search engine results.
We also focused on technical SEO improvements, such as optimizing images and improving the website's overall loading speed. A key user experience enhancement was the addition of a sticky speed-dial phone button, making it easier for potential clients to contact the firm directly from their mobile devices.
The Results
Within just 3 months, MAX Digitals' efforts paid off, achieving a 116% increase in organic traffic, surpassing the initial goal of 50%. This resulted in 2,460 more visitors compared to the same period last year.
In addition, impressions grew by 46%, and the websites click-through rate (CTR) improved by 1.9%, further boosting visibility and user engagement. These SEO gains were supported by improved website performance, which allowed for better search engine crawling and indexing efficiency.
The collaboration also strengthened the long-term partnership between Geco.bg and MAX Digital, showing how consistent SEO work can lead to substantial growth in organic traffic and inquiries, even in a specialized field like accounting services.
Conversion Rate Optimization for a Glovo store
Overview of the Challenge
Cleopatra.bg, an erotic store based in Sofia, struggled with low sales performance on the Glovo platform. Despite being a popular brand, initial turnover on the platform was minimal. The challenge was to optimize the store's presence on Glovo, improve its user-friendliness, and increase both sales and customer engagement.
MAX Digital's Strategy
To tackle this, MAX Digital focused on restructuring Cleopatra.bg's Glovo store for a better user experience and increased conversions. The store was streamlined into four main product categories - Erotic Toys, Erotic Pharmacy, Lingerie, and Games and Giftseach with simplified subcategories. This made it easier for customers to navigate and find products quickly.
We also limited the product range to highlight key offerings, improving product visualization with updated images and descriptions. Each product clearly communicated important details like size, materials, and features to ensure transparency and reduce customer confusion.
In addition, an up-sell strategy was implemented to increase the average order value by encouraging customers to purchase complementary items. MAX Digital also worked closely with Glovo representatives to resolve technical issues that were hindering the platform's performance for Cleopatra.bg.
The Results
The strategy proved highly successful. Cleopatra.bg saw an 82.06% increase in total revenue on Glovo and a 15.15% rise in average order value over 90 days. The total number of orders grew by 58.1%, from 105 to 166, and the store attracted 67.44% more customers, including 135 new and 9 returning customers.
Beyond just numbers, the store gained positive recognition with 41 new reviews and was featured in the "Best of Sofia" block on Glovothe only non-restaurant business to achieve this status. This recognition helped boost brand visibility and trust among customers, solidifying Cleopatra.bg's position as a leading brand on the platform.
Successful Digital Transformation of Melina.bg
Overview of the Challenge
Melina.bg, an online shop selling lingerie, accessories, cosmetics, and perfumes, needed a complete digital transformation. The business aimed to develop a modern, user-friendly website while maintaining traffic and seamlessly migrating all product data. Since there were no manual export options available for product migration, the challenge was to move everything smoothly without losing any traffic or product details.
MAX Digital's Strategy
MAX Digital built a new website using WordPress CMS with WooCommerce for the online store. Given the complexity of the migration, we developed a custom process using Xpath and Screaming Frog to create a CSV export file, ensuring all old content, URLs, and product data were transferred accurately.
To improve user experience, we developed product variations (such as colour and size options) and designed a simple, modern product preview. The checkout process was streamlined into a three-step flow to enhance convenience and boost conversions. Throughout the project, we focused on optimizing the site's performance for both desktop and mobile users, ensuring the site was responsive and user-friendly.
We also optimized the website for SEO by setting up new SEO-friendly URLs, implementing 301 redirects, and ensuring the integration of Google Analytics 4 to track site performance accurately.
The Results
The migration was a success, with all old content and URLs transferred seamlessly without any drop in traffic. The new website features a modern, responsive design, including a well-organized mobile version that improves user engagement. The addition of product variations and a streamlined checkout process enhanced the overall shopping experience, leading to improved order values.
SEO-friendly URLs, 301 redirects, and the integration of Google Analytics 4 enabled accurate performance tracking, helping Melina.bg optimize future marketing efforts and maintain its online growth.
Successful Digital Transformation of Geco.bg
Overview of the Challenge
Geco.bg, an accounting and consulting firm based in Dobrich, sought a digital transformation to modernize its outdated website. The primary goal was to transition from a custom platform to WordPress, enabling easier management and enhanced features. Geco.bg needed a user-friendly site that not only improved user experience but also optimized SEO performance and streamlined business operations.
MAX Digital's Strategy
To address these needs, MAX Digital focused on a comprehensive migration to WordPress, ensuring improved website performance, SEO, and user experience. We developed a modern design with clear calls to action and easy navigation, prioritizing a seamless user journey.
Key features included:
Clear Calls to Action: Pop-up contact forms for easier communication.
Enhanced User Interaction: A well-organized FAQ page and integrated Google Business Profile reviews to build trust.
SEO and Performance Optimization: New SEO-friendly URLs, 301 redirects, and faster page loading to boost search engine rankings and user satisfaction.
We also ensured smooth data tracking by setting up Google Analytics 4 and migrating all necessary reporting codes, enabling the client to monitor site performance effectively.
The Results
The transformation of Geco.bg was a success. The website was fully migrated to WordPress, significantly improving its quality, performance, and ease of management. Completed 17 days ahead of schedule, the projects migration phase took just 3 days, highlighting MAX Digitals efficiency.
The new design enhanced the user experience with a more organized layout, faster site performance, and informative content. This led to increased engagement, more efficient contact collection, and overall better business visibility. Through SEO improvements and optimized user interactions, Geco.bg now has a more dynamic online presence, laying the groundwork for continued digital growth.
Successful Digital Transformation of The Barber Shop
Overview of the Challenge
The Barber Shop, a leading men's barbershop in Sofia, needed a digital transformation to strengthen its brand and attract new clients. Their website was outdated, lacking the modern user experience and SEO optimizations necessary for local search visibility. The primary goal was to develop a user-friendly site that enhanced customer engagement, improved service visibility, and supported future digital growth.
MAX Digital's Strategy
MAX Digital approached the project by building a new WordPress website that adhered to modern web and SEO standards. We focused on creating an intuitive layout that emphasized easy navigation and clear service descriptions, complete with updated pricing. A key feature was the implementation of an external time-keeping system to streamline appointment scheduling.
To enhance the customer experience further, we integrated an online store and set up a review collection system using Reviewly.bg to gather and showcase customer feedback. The site was optimized for local SEO, ensuring better visibility in relevant search results. Additionally, we provided the client with ongoing consultation to empower them to manage their digital development independently.
The strategy emphasized a seamless user experience, a clear content funnel, and improved local SEO performance to drive more traffic and conversions.
The Results
The Barber Shop saw immediate benefits from the digital transformation. The new website attracted more visitors and improved the overall user experience with its modern design and straightforward navigation. Enhanced local SEO increased the shops visibility, while the integration of the review collection system and the online store offered additional engagement opportunities. The project also built a long-term partnership, establishing trust between The Barber Shop and MAX Digital for ongoing digital growth.
Successful Digital Transformation of Photosesii-Sofia.com
Overview of the Challenge
Photosesii-Sofia.com, a photography studio with over 10 years of experience, faced two key challenges: a technical issue preventing Google Bot from crawling images and the need for a modernized website to improve user experience and engagement. The goal was to fix these SEO issues and refresh the site without losing existing traffic.
MAX Digital's Strategy
To address these challenges, MAX Digital developed a multi-step strategy that combined technical SEO fixes with a complete website overhaul. The priority was to resolve the image crawling issue, which we achieved by rebuilding the website with a fully vetted WordPress theme. This ensured that the new site adhered to modern SEO and web development best practices.
We migrated all essential content, including pages and portfolio, while keeping SEO-friendly URLs and using 301 redirects to prevent traffic loss. The "Portfolio" and "Service" pages were merged to simplify navigation, and pop-up call-to-action forms were added for better engagement. A modern booking form was introduced for easier scheduling, and the content was rewritten to be more readable and user-friendly. Additional updates included optimizing the mobile version, converting images to SVG and WebP formats, and setting up Google Analytics 4 for better performance tracking.
The Results
The digital transformation modernized Photosesii-Sofia.com's website, making it mobile-friendly with an improved user experience. The image crawling issue was resolved, and content was migrated seamlessly, preserving SEO rankings. Basic SEO updates, new URLs, and 301 redirects ensured continued visibility. The enhanced booking process and updated content boosted engagement, while Google Analytics 4 provided insights for future growth.
Successful Digital Transformation of Zabavni-Stikeri.com
Overview of the Challenge
Zabavni-Stikeri.com, a family-owned design and printing brand, needed a digital transformation to modernize its outdated site, improve functionality, and enhance customer experience. MAX Digital's challenge was to create a new website that retained customers, preserved sales data, and migrated all content and URLs without losing traffic, while also boosting SEO performance to increase visibility and sales.
MAX Digital's Strategy
To achieve these goals, MAX Digital developed a new website on WordPress with WooCommerce, balancing functionality and aesthetics. We focused on key improvements to enhance UX and increase average order value. This included adding size variation options for products, introducing filters by category, price, and topic, and simplifying the checkout process into a quick, three-step flow.
On the SEO side, we ensured the site adhered to modern SEO and web standards. We migrated all content and URLs, implementing SEO-friendly URLs and 301 redirects to prevent traffic loss. The mobile version of the site was carefully optimized to ensure smooth performance across devices. We also migrated reporting codes and set up Google Analytics 4, alongside the previous version, to track performance data.
Additionally, to boost customer engagement, we developed a review collection form that allowed users to attach images, enhancing the trust and credibility of the product pages.
The Results
The digital transformation was a success. Zabavni-Stikeri.com now has a modern, mobile-friendly website with improved navigation and user experience. New filters and a simplified checkout increased customer satisfaction and order value. All content and URLs were migrated without traffic loss, and basic SEO optimization set the stage for growth.
Google Analytics 4 enabled advanced data tracking, while the new review system with image uploads enhanced customer trust and engagement.
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