Lazarev Agency
About Lazarev Agency
Leading the product through each stage from A to Z, we ensure and take into account any possible aspect, so the final solution fits the market and stands out in the sea of direct and indirect competitors.
During the long six years of being on the market, we’ve mastered the eye and hands to perfection, producing unique and innovative stuff that finds a rebound in users’ hearts. Taking a new project on stage of idea, we open a new chapter as an opportunity to prove our skills.
Our range of services is comprehe...Read more
Leading the product through each stage from A to Z, we ensure and take into account any possible aspect, so the final solution fits the market and stands out in the sea of direct and indirect competitors.
During the long six years of being on the market, we’ve mastered the eye and hands to perfection, producing unique and innovative stuff that finds a rebound in users’ hearts. Taking a new project on stage of idea, we open a new chapter as an opportunity to prove our skills.
Our range of services is comprehensive - we conduct audits, testing, and heavy UX researches, structure roadmaps and well-thought-out user flows, do low/mid/hi-fi wireframing, and provide the products with visual identity, advanced animations/custom graphic assets. If that level of engagement in terms of approach relates to you, we would love to help you!
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
11Sight - B2B SaaS inbound video calls & customer engagement platform
11Sight is a cutting-edge video call platform that spearheads the one-click video technology world. It allows businesses to contact their prospects from any online channel, utilize a call orchestration system that can ring multiple team members simultaneously, etc.
Lazarev. task was to redesign the previous website focusing on the pricing page — to ensure that all the plans are clear, organized, and reflect the features of the client's pricing policy. We also had to help newcomers understand what the product is about from the get-go and empower existing users to navigate 11Sight and find the information they need.
We developed an interface that embraces storytelling with a human touch and added multiple people-centered visual materials. We also crafted a design system that serves as a brand narrative. The story guides prospects down the site, revealing their pain points and presenting the solution. In such a way, we reached a balanced experience that educates users, keeps them engaged, and drives prospects to convert.
Kin Foundation - Web3 digital platform
Kin is a Web3 platform that aims to bring people together in a new shared economy. The Kin team empowers its audience to use its cryptographic token in everyday digital services like chat, social media, and payments. The platform serves as a space where both developers and non-developers can start building their Kin applications.
Kin features a whole variety of applications but struggled to expand its community due to the complexity of the Web3 industry. So our task was to redesign a 5-year-old website, deliver an immersive digital experience and boost traffic.
We went for 3D modeling, gradients, and interactive animations combined with a clear structure and bold CTAs to immerse users into the Kin experience and showcase core benefits they can leverage with the community.
After launching a new and improved Kin website, the ecosystem increased its organic traffic by 120%.
NODO - Interactive Landing Page for a Digital Camera Controller
NODO Film Systems offers the filming industry to discover a new way of movie-making with camera controllers featuring circuit-board motors. This type of technology was used in military applications, but the team reimagined it and created a cutting-edge solution in cinematography. Movie makers connect the controller to a camera and create simulations for outstanding shots with just fingertips.
Lazarev. task was to create an interactive landing page that showcases the NODO's unique value proposition, aesthetics, and technical characteristics to elevate the audience's reach.
We used the power of 3D modeling to achieve our goals. Lazarev. team broke down the product's construction for people to see the work of circuit board motors that bring the device to action. The audience can discover the ins and outs of the device, including its texture, buttons, and display, and have a feel of using the wheels even through the screen.
What about the results? The company reached 106 people, both new subscribers and existing ones, who got excited about Inertia Wheels Max and filled out the interest form on the landing page. This represented an 8% growth in our client's email audience.
Bluwalk - B2B2C Marketplace for Gig Economy
Bluwalk empowers people to enter the gig economy in the urban mobility sector. The service helps couriers and drivers partner with delivery and transport services and facilitates cooperation between both sides.
Our task was to run research on their MVP and upgrade its UI/UX design. Having analyzed the product, we discovered issues that jeopardized its user experience: overcomplicated sign-up flow and bugs like the site's load time exceeding the norm, buttons missing links, faulty filters, etc.
We set out to design a robust app that would provide a frictionless experience. Our team streamlined the platform's structure, sorted out features, fixed flow-related bugs, and built the growth roadmap, and introduced Quality Assurance testing.
As a result, our team managed to boost the conversion rate from 9% to 20%, while Bluwalk’s paid marketing activities remained the same.
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