Interview with K Raja Vikram, CEO & Founder - KRV Guru

K Raja Vikram  

CEO & Founder, KRV Guru

Give us a quick overview on KRV Guru. When and how did you begin this journey and what were your motives to be a successful service provider?

KRV Guru is an Award-Winning Digital Marketing Agency with a bunch of young, energetic, creative, and passionate “MARTECH” team who love what they do. Most importantly who they work for? That is "YOU". We understand how important "You" are for us. We are known as passionate and crazy Tech-Marketers in search of innovation. With my network and interaction with most of the founders of various enterprises, it made me recognize the loopholes in the strategies upheld by them. I learned and noticed that it was one of the factors contributing to the set-backs. With a passion to succeed as an entrepreneur and assist organizations to grow by accentuating their brand presence, I established KRV Guru in the year 2018.


What is your role in the management and development of KRV Guru?

Being the founder of the company, I take care of all the aspects that are required for the company to boost the bottom-line, define vision & strategy, oversee the operations of every department, ensuring the best results for the clients, last but not the least providing the best-in-class work environment for our employees.


Tell us about your biggest achievement in the industry

Even though we are a startup, we have done noteworthy work for our clients. We are honored by popular research and review platforms worldwide as a top service provider.

We have increased the website traffic conversion of our client to 150-200%.

Social Media Presence was significantly boosted for one of our clients. With less than 10 followers to 29K followers on Facebook & 63.1K followers on Instagram through our social media Marketing.

90-95% of our client’s websites appear on 1st page of Google for the appropriate keywords.
These are some of our achievements in a short span of time. We are further going strong with a lot of stories on our bucket list.


How do you schedule the Digital marketing phases of various projects creatively?

We understand the principal benefit of strategic management in digital marketing is to help organizations formulate better strategies. It is done through the use of a more systematic, logical and rational approach to calculated choice. We follow a 5-step process to make the digital marketing phases more data driven & ROI oriented. For more information about the 5 steps & other phase you can browse through our website.


How does KRV Guru help the clients in choosing the right yet profitable platform for app development and its marketing?

The first thing that we always do is understanding the exact necessities of the client and the business logic or objectives that he/she is expecting from the app. Then some of the other factors such as mobile technology, third party API if any, Target audience, Geography etc. These are some of the important parameters that we should consider while designing, developing & executing a strategy for mobile app development for Marketing. Based on the evolution process & requirement we suggest the platform for mobile app & further level of marketing strategies.


Which would KRV Guru as a company suggest for a successful and profitable business progression, Native or hybrid apps? What are the factors that KRV Guru considers to make this choice?

It is always a tough call for the initial steps to develop a mobile program that will influence the outcome of the initiative. The process of selecting a development approach for a mobile application, namely native, web and hybrid, entails many parameters. These are development cost, project timeframe, and targeting specific group of people and app functionality. Each approach carries inherent benefits and limitations and finding the one that best addresses the organization’s needs could be a challenging task. Ultimately, the choice between Native, Web, and Hybrid app depends entirely on your projects requirements and budget. Determining the specific business needs while keeping in mind the factors of timeline, performance needs, skill level of the developer and customer’s platform preference are some of the important considerations to choose for the mobile technology.


How does KRV Guru scheme the pricing model and fix the budget for a project?

We understand that for any project to take off, retain or acquire a client the pricing model plays a vital role. We have various business models & packages which is appropriate as per the client requirement. Majority of the deals are based on customized packages for our customers. The budget is usually decided based on the comprehensive needs of the clients. Our business model is completely in-house because we can work as per our guidelines, standard & client service models. We have a perfect internal business model which follows each & every step that is required to deliver the best results.


Give a brief idea about the latest digital marketing strategies you devise for  promoting client’s business

Recently, we have worked with one of the local fitness centers for their business growth, branding & digital marketing. We have classified the long-term goal into 6 phases of small term missions. We have kept timelines to meet the milestone goals.  For every project, we have worked with a professional approach and AGILE methodology to meet the clients’ business goals on time.

The impact has turned out to be amazing. The whole of marketing campaigns have delivered wonderful results with quick ROI. The clients are quite happy about working with us. We are now working with the client for their future goals of “Developing Franchise & Branch expansions”.


How do you update your marketing strategies to be in pace with the ever innovating communication networks?

An organization like us is at utmost necessity to stay updated with the advanced digital marketing trends & execute them properly. We focus on continuous improvement of our knowledge base, skills etc. A lot of training programs are conducted at KRV Guru to enhance the skills of our employees. We want to ensure that good outputs are delivered for our customers. The team is steady and efficient enough to manage large scale projects and meet our client’s needs on time. We focus on our core competencies to commit for better results. We follow some of the blogs, articles, e-books & updates from HubSpot, Search engine land, Marketo etc.


What are your thoughts about AR, VR and Internet of Things (IoT)?

The technologies like AR, VR & IoT evolution is progressing at a faster pace. AR has a close relationship with AI which in turn will help the industry to streamline most of the difficult tasks. Augmented Reality along with virtual reality together work on design-based documents lay out on real-time objects. IoT applications will grow much faster in the forthcoming generation. According to Gartner, In the year 2017 there were 8.4 billion IoT connected devices worldwide. While in the year 2018 it increased to 9.2 Billion. It is expected that in the year 2020 the IoT connected devices worldwide would be 20.8 Billion. These statistics are self-explanatory in explaining the future of IoT.


What do you think will be the future of Mobile technology?

The app revolution in Mobile technology is already making a huge difference in the business world. I think mobile apps/technology benefit the enterprises, startups & small businesses in a considerable way.
As per statistics, 62% of the businesses already have apps in place for them, of which 20% used their apps for branding, 30% have revenue generating apps and 50% have it for support and engagement.
These numbers might even fluctuate on a higher side. There is a huge scope for apps in the business domain. Be it for B2B or B2C apps play a predominant role. But, for us it is necessary to stick with the advanced technologies & understand the market needs well so that we can meet the demands on time. What we are really focusing on is to meet the market requirements.


Your thoughts on the future of digital marketing in this continuously digitizing business world

It is no longer Marketing that is going to stay in the upcoming years. We have to carry forward the legacy of MARTECH instead of Marketing. Yes, that is true. Marketing is going to have a tremendous impact from today’s technology. As per the Economic Intelligence Unit Survey lot of new & old technologies are going to influence marketing in the coming years as now such as 59% people have responded to Mobile Technology, 45% for the personalization & AI & 39% for the IoT etc. The next Marketing paradigm would be with Artificial Intelligence (AI), Chatbots, Digital Assistants (Alexa, Google Assistant etc.), Blockchain, Influencer marketing, and social media functions will have a shift or switch. We are adapting & working on these future trends so as to meet our client needs on time.