JetStyle

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About JetStyle

JetStyle is a full-scale digital-production company

JetStyle is a full-scale digital-production company. For more than 15 years we have been developing software, creating products and services, and solving clients' business problems.

Our core competencies:

- UX,
- Immersive VR production,
- software development,
- analytics,
- marketing.

Our focus is to build products and interfaces that change people's behavior for the purpose of business benefit.

What we do:

- Build up product teams for our clients, set up analytics, design, marketing, and development processes,
- Together with our clients, we set up hypotheses and make sure the value is delivered as quickly as possible. This approach provides a concrete observable and measurable benefit with each release.

Our strengths are:

- Digital environment design: analytics, interaction and digital-campaigns design, development of service concepts and digital-strategies,
- Development of complex business logic projects and sophisticated integration with external services and data sources,
- Design, development and support for clients' marketing,
- VR and AR project development: mobile AR applications and in-browser AR, educational VR simulators, VR-expirience and VR-games, projects with WebVR and WebAR,
- Video production,
- Carrying out product strategy sessions.

We accumulate a lot of expertise in the following industries

- Education,
- Pharma and medicine,
- Foodtech,
- E-commerce.

JetStyle is a full-scale digital-production company. For more than 15 years we have been developing software, creating products and services, and solving clients' business problems.

Our core competencies:

- UX,
- Immersive VR production,
- software development,
- analytics,
- marketing.

Our focus is to build products and interfaces that change people's behavior for the purpose of business benefit.

What we do:

Our strengths are:

We accumulate a lot of expertise in the following industries

- Education,
- Pharma and medicine,
- Foodtech,
- E-commerce.

Key Insights

Founded 2016

Strength 11 to 50

Cost Per Hour $51 - $100

Min. Project Amount $10001 - $25000

Services & Focus

Services

50%

30%

10%

UI/UX Designing (50%)

Web and Software Development (30%)

Game Development (10%)

Mobile App Development (10%)

Industry Focus

40%

20%

10%

information technology (40%)

advertising & marketing (20%)

business services (20%)

education (10%)

gaming (10%)

Client Focus

60%

20%

Client with $10M $1B in revenue (60%)

Client with < $10M in revenue (20%)

Client with > $1B in revenue (20%)

Portfolio

Avgvst

Stocholm Ride

ignita

Remastered VR Experience: Discover Amsterdam Like Never Before

Small Actions Matter: The Long Game Network To Fight Climate Change

Battle Magic | VR Game Case Study

SPLU | Design & Advertising Campaign

Net Zero Sustainability Limited | Corporate Identity Package Development

For over 6 years now, JetStyle has worked with startups, state institutions, NPOs, businesses, and international organizations that develop green initiatives. We have got extensive experience in creating brand identity, UX/UI design and website interfaces for projects from various areas of sustainable development. Our portfolio includes projects with clients from all over the globe.

Task
The designing task for the JetStyle’s team was to convey NZS’s values visually through the logo redesign and to develop a brand identity package that includes letterhead, Powerpoint presentation templates, business card and email signature. The new brand identity would need to remain consistent with the existing color palette. The green industry implied absence of any heavy visual elements together with minimalism and stylistic excellence.

Solution
The most exciting part of the process was the logo development, because we needed to create the appropriate connotations with the color choice, size, elements layout and dynamics, imagery, etc.

From the start we chose circular shapes, as they tend to generate positive responses related to simplicity and sustainability. Next we worked on the composition, and the process resulted in adding the sun symbol and reflection of it in the water. Together with the NZS team, we managed to create a simple, yet balanced and stable composition that conveys the core idea and philosophy of the brand.

Result
This project is an outstanding example of powerful collaboration between our experienced designers, an open-minded client and an inspiring business idea. Now Net Zero Sustainability Limited uses their own distinctive brand identity that reflects all the company’s values.

VR Ride Around Scheveningen

Description

Scheveningen’s most iconic landmark is the North sea. The sea promenade and the sandy beach at the pier is a hotspot for both tourists and locals.

Challenge

To boost the visitors flow, the pier owners decided to create a VR ride there and invited JetStyle to work on the project.

Solution

Virtual Scheveningen Construction Process

Real-life Objects

Scheveningen is rich with the most spectacular sights: there are a snail-shaped restaurant, a bungee jumping tower, a Ferris wheel and Kurhaus Grand Hotel. We rebuilt these and other signature locations in 3D in full detail.

Power of Imagination

The rest is the flight of our creative thought: an 18th century ship, underwater world with mermaids and giant predator fish, a swirling tornado, levitating cars and flying cows, all ending with fireworks. These are the things that make your ride truly unforgettable.

Technical Stuff

Various technical issues arise during the process of rides development: e.g. we’ve got to ensure realistic visuals while preserving high speed loading, prevent motion sickness, and enrich users’ emotional and sensual experiences.

During the ride there is a moment when the shark bites the cart. The tooth marks are supposed to appear exactly where the bite is, and remain on the surface until the ride is over. We use industry’s best practices and develop our own tools to enhance the production speed and quality of all the future rides.

Modeling

We custom-created 3D models of the seafront, buildings, local people and hundreds of other objects (deck chairs, umbrellas, etc).

All of the models are based on real photos which we made specifically for the ride during a trip to Scheveningen.

To facilitate our asset engineers’ work with such a huge amount of data, we developed a special Geographic Information System (GIS).

Cart

We modeled the cart to look spacious; additionally, it is equipped with a windup window so that visitors could dive under the water.

In front of the cart there is a dashboard shaped like an opaque dome that closes the visitors’ rear view and allows us to optimize the performance of the ride. Whatever remains behind disappears and stops rendering. The inside of the cart is decorated with funny stickers, created by our illustrator.

Underwater Caustic

A part of the ride is underwater, so we put extra effort into making the underwater world look spectacular and realistic. We used a caustic network to show the reflection of glares on the water, tuned it to resemble tropical, drew waves and sea foam running up at the shore.

Rails Creation

The rails perform the function of a visual anchor; a user’s brain fixates on them to fight motion sickness. However, rendering rails along the whole track is quite heavy for the system.

We invented a special optimization tool. We upload the track curve into the system, while rails are generated to stretch ahead a certain distance in front of the cart. So when they are behind the cart, they disappear.

This tool provides higher flexibility of the track: we can break off the rails, switch the rail tracks, etc.

More details and visualization of the process is available on our website: https://jet.style/portfolio/case/scheveningen-vr-ride

Impact

This VR ride is the town's newest hot spot attracting both locals and tourists.

ASUS | Back To School Campaign

Client

ASUS EMEA (Europe, the Middle East and Africa), a computer hardware and consumer electronics company.

Product

ASUS Vivobook and Vivobook Pro based on Intel processors are perfect for education and gaining practical skills in different creative fields.

Task

To increase brand awareness by launching a campaign.

Target audience: creatives 15-25 y.o.
Timeline: before the “Back to school” season
Geography: EMEA in general, specifically in Poland, Czech Republic, Israel, UAE, South Africa.
Creative Concept

We thought of the three main steps of a creator’s way:

Learning and acquiring skills.
Practicing and improving something new.
Creating something truly significant.
Contest Mechanics

Creators appreciate the opportunity to express themselves. And we gave them one: we launched an Instagram contest with the ASUS laptops as the prizes for top 3 winners.

Users needed to make videos of how they learn, try and create in any field, using a special AR mask we developed

Collaboration With Bloggers

Together with the ASUS team, we selected five influencers from the campaign’s focus countries as the contest promoters and judges. We developed guides for the expected social media activities and all necessary ad materials (banners, post texts, etc).

Promo Materials

Stop Motions

To inspire UGC, we created three characters – a DJ, snickers designer and inventor – and made promo videos with them. We drew graphic sketches, compiled photorealistic drafts, wrote video scripts and conducted casting. Then we went to Istanbul to do a photoshoot.

Using a simple stop motion format we showed the audience that they didn’t have to be professional directors and editors to participate in the contest.

Key Visual

We also used materials from the photoshoot to create a photorealistic key visual and its graphic version.

Lots Of Banners

To increase the reach, we created about 600 banners for different platforms, with various visuals and messages.

Website

The landing page linked the entire campaign: there we posted the information about the contest, jury and ASUS laptops, as well as the works gallery and the winners announcement.

There were 9 language versions: English, Arabic, Polish, Czech, Romanian, Hungarian, Turkish, Russian, and Hebrew.

Results

We started preparing for the launch in the spring of 2022. The competition ran from October 22 to October 30, and the results were announced on November 9.

50+ promo posts
426K mask uses
300+ moderated participants
9.28 website conversion

More information: https://jet.style/portfolio/asus

MR App For Learning Salsa

Challenge

Salsa is a social dance, so learning it with other people makes total sense. However, everybody has their own speed when it comes to acquiring a skill. In salsa, there are a few basic steps that form the foundation of the dance. It’s too early to dance salsa with a partner until you have mastered the basic steps. These elements take every student different amounts of time, simply because of a person’s individual cognitive features. For some, these basic steps are better learnt by yourself — taking your time at your own pace, with no external distractions. Or at a personal lesson with a teacher.

Additionally, it can be frustrating to fall behind the class. What’s the point of visiting dozens of paid classes if all you need is to have a few more quiet hours of mastering that Enchufla step?So we thought of an XR app that would solve a real-world problem and could help you master the basic salsa moves, before you start learning the social aspect of the dance.

As a result,

Salsa MR is the most immersive MR training assistant we can get in the existing technical conditions. It provides users with a friendly interface and a virtual assistant that teaches you salsa moves. Your MR-teacher will not get tired or tell you “Time’s up” and finish the class.

The app patiently teaches you all the basic salsa moves, with whatever speed and pace is most convenient for you. The MR-assistant is here to support your process and eliminate any psychological discomfort.

More information: https://jet.style/portfolio/salsa-mr

Green Bonds | Transparency Platform Design

Client

Inter-American Development Bank is an international financial organization that has maintained the economic systems of the Latin American countries and he Caribbean. At the same time, IADB is in charge of financing the region’s development.

Since 2019, together with Spherical, our long-term partner, we have been cooperating with the organization’s scientific department that works with sustainable economy projects. Spherical has been in charge of engineering and development, JetStyle has covered the design function.

Product

Companies all round the globe are looking for ways to reduce their environmental impact. This activity works with these core goals:

To contribute to the mission of achieving a green economy,
To join the global trend,
To get more favorable tax conditions.
Objective

The Bank needed a platform that would consolidate all data in the green bonds market. At the start of our cooperation, IADB had collected a solid scientific database. However, they needed a more thorough understanding of business processes they needed to reflect in the platform’s functionality.

At the beginning, our job was to develop prototypes of several platform pages. Then our partners would visit COP25, a climate initiative conference organized by the United Nations, show the prototypes and get feedback from colleagues.

Design Style

The platform was supposed to store a lot of diverse information. We thought it would be more than logical to make the style as laconic as possible. That solution would help the users keep their focus. The priority is data visualization, minimalistic yet clear.

User Scenarios

At the stage of the platform’s conceptualization, together with IADB’s and Spherical’s teams we created several user scenarios and developed hypotheses about its functionality.

Initially, the basic platform pages are available for all groups of users. All data on the bonds, their costs, categories, payments made and reports, is open to any visitor.

After signing up in the platform, users work in customized pages:

Issuers keep track of their bonds,
Investors see their bonds portfolio,
Experts review projects and leave feedback.
Using all these ideas, we created prototypes for the main page, bonds page and investors’ portfolio.

Result

The platform has been available to all since April 2021. Since that time it has taken the leading positions in the South American region. Green Bonds Transparency Platform attracted 80% of all local investors, which exceeds target numbers by several times than the planned number.

The service has won the Initiative of the Year Award according to the leading industry magazine, Environmental Finance. Their internal awards jury praised the platform for a focus on emerging markets countries.

More information: https://jet.style/portfolio/green-bonds

POCKET COACH | Creating a service for young athletes with mental challenges

POCKET COACH

Creating a service for young athletes with mental challenges

Problem

Developing a service with gamification elements, which will help children and teenagers with mental challenges to train at home individually, keep in touch with coaches in a situation of self-isolation caused by the coronavirus epidemic and remain optimistic.

SOLUTION

We have developed a responsive site with a user-friendly interface and a cheerful mascot to make it easy for young users to train on any device and to come back to Pocket Coach again and again.

We’ve created a website icon that can be placed on the home screen of the smartphone or the computer. This icon makes entering the site as easy as possible: one tap or click and the young athlete sees their training plan.

THE SIMPLEST UX POSSIBLE

There can be only one button on the page, bright and with an unambiguous caption, so that the children never face any problems or difficulties using the service at any stage.

CLEAN STYLE

So that nothing distracts a young athlete on the way to the goal — the completion of a personal training plan — we have developed an easy style without overloading animations and excessive graphics.

We chose the modern grotesque IBM Plex Sans with different variations of lettering for the headings and for the main set font.

MASCOT

In each section, a user is accompanied by the mascot character. The Lynx helps athletes and coaches navigate the service: points to buttons, gives hints, and supports users.

USER PROFILE OF A COACH

A coach creates children’s accounts, combines groups by age and fitness level, and schedules workouts. The coach monitors the group progress and each child individually as well — by checking out the number of completed workouts and feedback on the pupil’s page.

The coach gets access to the training materials library: a set of exercises and pre-made workouts for developing individual skills. If necessary, they create new workouts in the workout builder, taking into account the goals and needs of a particular group of children.

USER PROFILE OF A YOUNG ATHLETE

A child can see what workouts are scheduled for this week, the number of completed and future sessions, and they can start the workout right away.

And if they want, they can complete additional tasks, read articles about healthy eating, follow their progress on the awards board, and contact the coach any time.

WORKOUT VIDEOS

Professional coaches and well-known athletes, including Special Olympics stars, took part in the recording of the workout videos. Each video has an intro with the exercise names and a list of the necessary equipment, as well as the exercise progress bar.

AWARDS AND BINGO

Every week, the service offers participants to complete 12 simple, fun and, at the same time, useful tasks. The athlete receives a new medal in their collection of awards for completing all the tasks of the week.

AVATAR BUILDER

A user can add their photo or create an avatar: choose the facial expression and skin colour, hairstyle and hair colour, clothes and accessories.

More information: https://jet.style/portfolio/case/service-for-young-athletes

Ariadne Climate Registry | Product Design Case Study

Background

In 2021, JetStyle participated in an international project dedicated to sustainable development. Four companies, experts in the sphere of climate change, united to launch Ariadne Climate, a registry for facilitating compliance with the European Fuel Quality Directive. Spherical, our long-term partner & a startup’s co-founder, invited us to work on the platform’s design.

Brand

Ariadne Climate is a Europe-based climate startup launched by 4 experienced members of the eco initiatives market: Spherical, 2° Sustainability, beCe carbon experts, ReNewClimate Strategies. The founders of Ariadne Climate have developed registries used to administer Clean Development Mechanism Projects at the UNFCCC.

Product

Ariadne Climate is a transparency platform developed to facilitate compliance with the European Fuel Quality Directive, which is aimed at reducing greenhouse gas emissions from the upstream part of the oil and gas supply chain.

Ariadne helps with that; it is a registry administration repository for issuing Upstream Emission Reduction (or Units) certificates. Ariadne ensures that there’s no double counting of UERs between EU member states. It is a unique solution in the market, as there’s no unified EU-level database or registry so far.

Challenge

JetStyle started collaboration with the Ariadne Climate team when the service was at the stage of business process conception. Our task was to create an interface concept and prototype for the future service.

Spherical was in charge of the service’s development processes. To enhance this process, we consulted Spherical developers on web layout and several complicated interface scenarios.

Solution

Our collaborative work with Ariadne’s team required a thorough research on the processes and roles within the product. We started with figuring out the registration process for various groups of Ariadne’s users.

More information: https://jet.style/portfolio/ariadne