Groundwrk
About Groundwrk
Groundwrk was born from the old school agency world where we worked on some of the nation's most recognizable brands, industry-shaking startups, and some flat out cool local Denver companies. We noticed that the traditional agency model was broken and set our sights on providing big-agency branding and digital experiences without the crazy agency fees.
Groundwrk was born from the old school agency world where we worked on some of the nation's most recognizable brands, industry-shaking startups, and some flat out cool local Denver companies. We noticed that the traditional agency model was broken and set our sights on providing big-agency branding and digital experiences without the crazy agency fees.
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
APTO
Apto is a venture-backed tech startup based here in Denver. They faced an identity crisis due to the fact that they are known as an industry-leading, forward-thinking CRM in the commercial real estate field but had an outdated brand and website.
The Apto team set out to upgrade their image and hired Groundwrk to tackle the web design and development. We created a custom WordPress website that has a ton of really cool, subtle features scattered throughout the website. We absolutely LOVE the end result and more importantly, the new site sent a sock of positive energy through Aptos team providing some much needed excitement.
CashFund
For CashFund it was simple. They had an outdated brand and website that radiated a cheap look and feel. They offer a better service than their old brand communicated and tasked Groundwrk with fixing that issue.
The logo transformed into a modern design that can be broken up into a stand-alone mark (the F), text (CasFund), or used in its entirety.
The website is a small, simple, yet slick design that offers a few surprises throughout the user experience. We are entering this bad boy into award competitions.
Air Methods
Air Methods is an industry giant that supplies emergency medical aircraft and crew to hospitals, police, and fire departments nationwide. Their old website was outdated, a nightmare to manage, from a non-dev perspective, and a personal eyesore on the leadership team. Long story short – the end result is a website that the company is proud of from the top-down. It’s a simple design with subtle movements and features that places the brand in the spotlight. They also wanted to make sure patients had a welcoming place to come, ask questions, and get resources in a friendly environment. So the “Patient Center” was born.
Lastly – and not to sound cheesy – their team gave us creative freedom, clear feedback, and seemed to have fun with this project. They rock…and we’re stoked to be working with them.
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