Geomotiv
About Geomotiv
Geomotiv is a US-based custom software development and IT staff augmentation company that started its way in 2010.
Since that time, we have been supplying services to clients from the United States, Canada, Europe, UK, the Middle East, etc.
Our company provides a vast technology stack (Java, Node.js, Python, PHP, JavaScript, Clouds, etc.) for projects of any complexity at Healthcare, EdTech, AdTech, Linear and OTT TV, and other domains.
Geomotiv is a US-based custom software development and IT staff augmentation company that started its way in 2010.
Since that time, we have been supplying services to clients from the United States, Canada, Europe, UK, the Middle East, etc.
Our company provides a vast technology stack (Java, Node.js, Python, PHP, JavaScript, Clouds, etc.) for projects of any complexity at Healthcare, EdTech, AdTech, Linear and OTT TV, and other domains.
Key Insights
Services & Focus
Industry Focus
Client Focus
Portfolio
Custom Solution for Ad Campaign Automation
About the Client
The client was a leading programmatic company for marketers with more than 700 employees in 16 offices worldwide. The company acquired a solid reputation among brands and media agencies worldwide thanks to their outstanding services and solutions for real-time media buying.
Goal
Custom solution development to be applied in-house. The client needed a full-time team experienced in advertising technologies to improve the existing, and roll out new, features and components, and also to perform platform integration for the technologies to interact seamlessly.
Work Stages
Business requirements acquisition and analysis
Preparation phase and architecture design
Back-/front-end development and QA
Deployment
Results
With 2 years of partnership, we released more than 10 different projects of varying complexity. The client appreciated a number of our subprojects and decided to integrate them into their core product. Apart from that, our solutions have improved user loyalty and reduced maintenance costs.
Mail Marketing Platform
About the Client
Our client was a pioneer in a niche business segment related to digital-to-direct mail. They created a unique marketing platform with over 100 brand partners and a listing in ARF’s First Innovators A-List.
Goal
The client needed to rebuild their existing platform entirely as the business grew rapidly and the company needed a more scalable solution. The current platform was developed as a proof of concept and wasn’t designed for huge loads. In addition, the client wanted to utilize Big Data technologies to the project to ensure high performance and scalability.
Work Description
The client’s original solution was based on Python which didn’t provide enough scalability for the rising demand. The client wanted to rebuild the platform completely and implement new web features. At first, Geomotiv ran deep technological analysis and provided a new architecture plan. Our team decided on Big Data technologies such as Scala, Spark, and GraphX for the solution. The client didn’t stop the original project, so we were supporting it and creating another one at the same time. Later on we performed full data migration from the primary solution to the new one and then the client stopped the original project. Our web technologies stack comprised Java and Spring for back-end and React for front-end.
Our client had an agile (scrum) development approach and we were essentially an extension of the core team. The management process included three-week sprints, scrum meetings, backlog refinement, sprint planning, etc.
Results
Having partnered with Geomotiv, the client was able to rebuild their entire system to the new business requirements. A specialized Big Data stack helped ensure scalability and fault tolerance of the delivered solution, which original Python-based platform couldn’t provide. With that system, the client managed to reduce the costs of additional support and provide their users with a greater scope of services.
Trusted Marketplace Technology
About the Client
Based on its accumulated experience, Geomotiv founded its product subsidiary Adoppler (www.adoppler.com) in 2017 in order to provide faster time-to-market for the companies in the TV sector through the use of programmatic technologies. Adoppler was tasked with developing a full-stack programmatic AdTech platform (Trusted Marketplace) that would facilitate the media buying and selling process.
Goal
Develop a programmatic platform that would help clients to avoid legacy approaches and take into account both sides of the media buying process in a secure and transparent environment for AdTech transactions based on the Trusted Marketplace technology.
Work Description
As a first step, the platform became an RTB exchange that could interact with programmatic buyers and sellers based on the OpenRTB protocol. Later on, SSP capabilities were added. To achieve the possibility to conduct direct deals through a programmatic pipe, the Adoppler team built support for PMP and PG deals. Then, DSP capabilities were added. At this stage, the Trusted Marketplace made it possible to manage advertisers, their campaigns, and creatives. And finally, Adoppler developed an advanced reporting tool that added a full-stack AdTech functionality to the system.
Results
A horizontally scalable system was developed and then tested in production with peak loads up to 20K QPS. The work was accomplished on time in compliance with all requirements declared and industry standards involved. As a result, the first version of the product was successfully introduced into international markets.
Healthcare CRM for Medical Center
About the Client
Sante is one of the leading private medical centers in Belarus. It offers highly professional medical care, modern treatment methods, and a wide range of services.
Goal
The client aimed to automate administrative processes and manage the data on patients and staff in one system. The existing EHR (Electronic Health Records) system lacked the design and functionality to address these challenges. Moreover, the medical center wanted to improve the patient experience by tracking appointments and collecting feedback. The vision was to integrate the existing EHR system into a custom comprehensive healthcare CRM and add enhanced features and rich functionality.
Description
Our team started with implementing the features necessary to enable efficient interactions with patients. The system allowed the staff to collect and store detailed EHRs, including medical and treatment histories of patients. Users could access and edit each record simultaneously and update the information in a secure environment. We also added a module that could schedule and track appointments in a user-friendly format.
In the next phase, the system could support data entries about doctors, their schedules, vacations, and available appointment dates. We also developed and set up an in-built notification system able to inform patients and staff about the date of appointment or its no-show/reschedule/cancel status. The system could also collect feedback from patients via email or text messages.
Finally, Geomotiv’s team successfully integrated the existing EHR system with the center’s CRM. We also ensured seamless integration with third-party apps and services necessary for the system.
Results
To date, the system has helped to process and manage the data on more than 40 doctors and 15,000 patients. The client reported a 15% revenue boost after the system launch.
Tech Partner for WordPress Development Projects
About the Client
The client is BBG, a Chicago-based award-winning interactive agency with over a decade of experience in design, development, strategy, and hosting.
Goal
The client needed a tech partner that would understand their business needs and provide additional manpower to handle ongoing projects. Ideally, it would be a team of professional web engineers with previous WordPress, WooCommerce, and Shopify plugin integration and development experience and excellent communication skills.
With our backup, the client wanted to help brands grow and excel on the market, address their technical needs, and reduce time-to-market for their digital products. Together, we aimed at creating a partnership that could help brands stand out on the market and put them above the pack.
Work Description
The project had started prior to engaging with Geomotiv, and the team had to smoothly join in. The envisioned software had pre-defined functionality that our team was tasked with implementing keeping in mind the agreed-on schedule. Our team immediately jumped into the process and followed the scope of work as required by the project:
WordPress CMS development
Technology integration
API integration
PHP
Technology audit and estimation
Backend development
Results
A fully-integrated website with easy navigation and user-friendly interface. We continue to implement all the required functions by integrating disparate operations into a single centralized system. Geomotiv’s expertise has been vital for driving web and mobile traffic for the client since the website went live. The client also reported a solid boost in conversion rates.
We expect our partnership to continue and grow in the future as we’ve managed to go beyond the client’s expectations. Our team implements the project deliverables ahead of schedule and completes the required milestones on time and budget.
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