Interview with Paul Chesterman, Co-Founder & Director of Sales - EthOS

Paul Chesterman  

Co-Founder & Director of Sales, EthOS

Give us a quick overview on EthOS. When and how did you begin this journey and what were your motives to be successful in the services provided by the company?

EthOS is the brainchild of Ethnographer Siamack Salari.  My co-founders and I partnered with Siamack to develop EthOS 2.0 which is now a Forrester recognized Experience Research Platform.  Companies use EthOS to study the digital and real-world experiences of their customers in order to identify pain points along the customer journey along with opportunities to innovate.

What is your role in the management and development of EthOS?

I help dictate the overall strategy and what direction to take the platform by working closely with our customers and relaying feedback from our various stakeholders to the product team.

Tell us about your biggest achievement in the industry.

We were recently recognized in a Forrester Report which was pretty exciting.

How do you schedule the phases of designing and promise the timeline to your clients?

We prioritize new features based on the feedback we receive from customers and our sales team.  As an experience research platform we try to “take our own medicine” and make customer centric decisions. After conducting careful assessments of effort and value, we create a product roadmap that we share with our customers and always stick to.

How do you help your clients in choosing the interactive yet creative designs for their business?

We spend a lot of time upfront having conversations about their goals so we can align project initiatives accordingly.

How do you scheme your pricing model for UI/UX designing? How do you fix your budget?

It’s important to do a lot of upfront research so you don’t end up with significant UX debt.  It can be tempting to cut corners, but taking the time to understand your users and implementing the proper design saves a lot of time and money in the future.

How helpful are the UI/UX by your team, for enhancing your clients’ business?

Extremely helpful. UI/UX is critical to the success of a product. You have mere seconds to grab the attention of a user and competition is fierce, so the UX team provides great value.

What according to you are the best practices to attain client satisfaction?

Listen. Taking the time to understand your clients' goals allows you to stay in tune with their needs and deliver on what is most important to them.

How do you update your business system to be in pace with the creativity, innovation, trends, and advancements in UI/UX designing?

We conduct periodic reviews of our products, competitors, and what’s being discussed by the industry at large.