Interview with Ali Zeeshan Khan, Vice President, Marketing - Cubix

Ali Zeeshan Khan  

Vice President, Marketing, Cubix

Give us a quick overview of Cubix. When and how did you begin this journey and what were your motives to be successful in app development?

We started in 2008 and have exponentially grown over these years. We are a full-cycle software development company, with expertise in the latest technologies. Cubix has a satisfied clientele of over 500 companies, including multiple Fortune 500 Companies. We were looking forward to becoming a one-stop solution for startups and enterprises. We are successfully on our way to achieve the vision. In fact, we are almost there.


What is your role in the management and development of Cubix?

I am the Vice President of Marketing. I look after the digital marketing of the company, along with business development.
Tell us about your biggest achievement in the industry

Within a decade, Cubix is the top mobile app development company in North America. I am honoured to tell you that we are now in the Middle East and moving to European markets as well.


How do you schedule the marketing phases of various projects creatively?

It depends on the project. Each project has its own requirements. We start by understanding the company and its business model, followed by a thorough analysis of their customers and end-users.


How does Cubix help the clients in choosing the right yet profitable platform for app development?

You see, there are a lot of app development companies out there providing development services across the globe. We differentiate ourselves with our world-class app development and unmatched research and development.

When a client comes to us with their app idea, I ensure that they understand the project requirement, platform dynamics, and the technical aspects of the projects. Our team goes above and beyond to understand the end-users of the app. It allows us to explore their characteristics, preferences, and behaviours which in turn helps select the most appropriate app platform and features.

My approach is to help the clients by getting to know their apps’ users. The better we know the user, the better we can develop the app. The platform we choose for the app depends on the target audience. If the audience is an avid Android users, then there’s no point in investing in iOS development.


Which would Cubix suggest for a successful and profitable business progression, Native or hybrid apps? What are the factors that Cubix considers to make this choice?

Each platform has certain benefits and shortcomings. Now which one we use depends on the project requirements, budget, and so on. Hybrid apps have been the talk of the town lately for their cost-efficiency. But we cannot ignore the flexibility, scalability, and stability of Native apps.


How does Cubix scheme the pricing model and fix the budget for a project?

It totally depends on the project. We start by understanding the client’s requirements and project details before quoting a price. We have a complete guide for mobile and web app development costs that caters the pricing model, based on the app’s platform, features, technology, and more.


What according to you are the best practices to attain client satisfaction?

Client satisfaction is our priority. I keep telling my team to treat every client like it’s our first. Cubix ensures that we satisfy our clients with our development, designing, project management, communications, and more.

To do so, we stay in touch with our clients throughout the process. The client is in the loop at all times and knows what’s happening at the backend. It helps build trust with the client, as well as get instant feedback from the client. Also, the client understands our tireless efforts in the project, boosting overall satisfaction and building a relationship of trust.

Also, we remain available for any changes, corrections, or updates in the project after delivering it. Our team helps the clients in implementing the solution to maximize its utility.


How do you update your marketing strategies to be in pace with the ever-innovating communication networks?

We keep in touch with the changing trends and analyze the new technologies, communication platforms, and strategies that we must adopt. Cubix is known as the early adopter of the latest technologies and it applies to all our aspects, including Marketing. We heavily invest in research and development and consider it our most valuable aspect. The extensive R&D helps us stay ahead with creative marketing strategies.


What are your thoughts about AR, VR and Internet of Things (IoT)?

These technologies have already become integral for businesses today. They will rule the mobile and web apps in the coming days. Cubix has a strong grip on AR, VR, and IoT. We have recently worked on some exciting projects using these technologies.

What do you think will be the future of mobile technology?

I cannot emphasize on the ever-evolving nature of mobile technology. What is it that one cannot do via mobile phones? From calling an Uber to finding public restrooms, smartphones have answers to all the queries with easy-to-use and interactive mobile apps. If you ask me, the mobile phone itself is the future; an entire future.

But we have to prepare ourselves for the future. With a mobile app for almost everything one can think of, developing download-worthy apps is a challenge. So, we are focusing on developing a strong grip on the latest technologies to stay ahead of the competition. It’s important to develop something that the competitors can’t. When I look at the future of mobile technology, I could predict unbelievable creativity and mind-blowing technologies.


Your thoughts on the future of marketing in this continuously digitizing business world

Well, marketing is as important as ever. In fact, its importance is exponentially increasing in this digitized arena. You see, there are millions of mobile apps on the stores and millions of online businesses out there.

An active marketing strategy creates the demand, explores the users of the app or website, and creates a positive brand image. Now is the time to know the customers and users very well. I believe that digitalization has enhanced the need for marketing because we need to get to the users before our competitors. And not only get to them but know them well.