Crucible

Crucible is a creative digital agency that builds bold, user-focused digital products

OUR APPROACH

Our consultative approach ensures that our digital products help our clients transform their organisations.

The close relationships we build with our clients help us work considerately towards deliverables which are fully integrated within their businesses.

Our Project Process

Discovery

During the discovery phase, we work closely with you to determine what you want to achieve from your web design project.

We will: 

• Determine business objectives and project focal points
• Learn more about your business and your products and services 
• Examine how project deliverables can have the most impact for your business 

Research

We take time to research far and wide, to ensure your website will be ahead of the competition and informed by the latest digital trends.

We will: 

• Examine your direct competitors 
• Assess how recent web innovations could enhance your new website
• Brainstorm wider digital trends to ensure your website is sector-beating

Journeys

We’ll focus on creating user personas and analysing how each will interact with the site’s areas to ensure high conversion rates across the site. 

We will: 

• Map out all journeys to ensure user experiences will be satisfying and drive action across the site 
• Create an information architecture (IA) which reflects these journeys 
• Advise on content strategy to maximise the effectiveness of user journeys