Interview with Richa Sharma, COO and VP Delivery - BrandBurp Digital

Richa Sharma  

COO and VP Delivery, BrandBurp Digital

Please give us a quick overview of BrandBurp Digital. When and how did you begin this journey, and what were your motives to be successful in app development?

Well, I started my journey with BrandBurp in 2015. My only aim at that time was to build a digital marketing company, based on all of the proficiency I, and my co-founder gathered all through the years. The company is a leading Digital Marketing Company. We have a team of 175 experts. The root of success is that we believe in hard work. We only deliver the best solutions to our clients and help them grow in the online market.

What is your role in the management and development of BrandBurp Digital?

 At present, I am working as a COO and VP delivery at BrandBurp. There are several things that I have to manage in the company. I am accountable for all the critical decisions which help in the growth of the company. Most of the time, I connect with my team to create a systematic strategy according to marketplace needs. Overall, my role in the company is not limited to one section but focusing on all other essential areas that boost the growth of the company.

Tell us about your most significant achievement in the industry

Honestly, when it comes to achievements, I had a lot on my plate that I can share with you in this section. I am in a position where you have to go above and beyond to more than 100%. In my opinion, BrandBurp is my most significant achievement, as every time we receive any appreciation or award for our work motivates me to do better.

How do you schedule the marketing phases of various projects creatively?

Building a brand value of a business is not an easy task. Making a business successful takes time, and relatively a marketing plan. We, at BrandBurp, follow the following steps to give our clients more than their expectations:

Setup and Strategy

Identify goals and tools

Focus on content marketing

Evaluate social media marketing channels

Make the brand more engaging

Use the right technology

Implementation

Conversion

How does BrandBurp Digital help the clients in choosing the right yet profitable digital platform for app marketing?

It is quite a tricky question when it comes to choosing a profitable platform for the business our team conducts an in-depth market analysis so that we can know which platform is more advantageous for the clients business. Here, at BrandBurp, we help them by informing all the details and benefits linked with each platform so that clients can make a better choice for the business.

Which marketing platform BrandBurp Digital as a company suggests for a successful and profitable business progression, Facebook, or Instagram? What are the factors that BrandBurp Digital considers to make this choice?

Frankly speaking, choosing between these platforms is tough. Both the platforms are famous and loved by people due to different features. This is because both platforms help businesses to connect with a specific audience. Might be the audience of Facebook are not using Instagram, or vice-versa. Here, our team of social media marketers uses all the major platforms to reach the maximum audience. Ignoring any of the platforms is just like losing a customer.

How does BrandBurp Digital scheme the pricing model and fix the budget for a project?

The budget for a project is not pre-planned; it depends upon the client’s needs. The costing varies from one project to another, as several factors play a significant role in defining the costs. Factors which help in pricing model are:

Target Location

Number of platforms

The size of your company 

Scope of your project, 

Competition in the market

Number of services

Give a brief idea about the latest digital marketing strategies you devise for promoting client’s business

Here, at BrandBurp, we not only help clients by offering them digital marketing services, but we execute a systematic analysis that helps them in understanding the complete marketplace. We keep our clients informed about all the things that help in growing the business.

How do you update your marketing strategies to be in pace with the ever innovating communication networks?

BrandBurp has a team that works dedicatedly for delivering out-of-the-box results to the client. We are an award-winning organization, and achieving such a significant place in the market in such a short tenure was quite tough for us. But our continuous dedication and zeal helped us to attain the goals. We are an innovative team that continuously researches the marketplace and creates strategies using the latest technology trends that help us deliver high-quality results.

Your thoughts on the future of digital marketing in this continuously digitizing business world

All I can say is that digital marketing is changing at a fast pace, and if you want to achieve your goals, then you have to stay updated with all the marketing trends. Marketing is not only limited to search engines, but it is also much more than that. You have to connect with your audience, offer them personalized solutions, and continuously updating your marketing strategies throughout the year to succeed change.