Avalanche Creative
About Avalanche Creative
Working with Avalanche Creative is a partnership. A partnership between your team and our team to create value for your customers and get your organization the results you desire.
Working with Avalanche Creative is a partnership. A partnership between your team and our team to create value for your customers and get your organization the results you desire.
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Portfolio
Kiuwan
Kiuwan has empowered developers with the industry’s best security vulnerability scanning tools so applications are secure and sensitive data is protected. After they launched a new site, they needed our help to improve the user experience, fix technical issues, and provide educational/informative content pieces.
North County Lawn Care Case Study
North County Lawn Care is a full service landscape company catering primarily to residential clients who desire high quality, responsiveness and professionalism. Our team has helped them gain better visibility by optimizing their site, Google Business Profile, and writing content.
Jobson Roofing Case Study
Up until starting SEO, the majority of Jobson Roofing’s leads came as a result of referrals. They wanted to increase their leads and organic visibility in order to compete in this highly competitive market. Local visibility was a major goal for this company. They needed their website and content to motivate potential clients to call or fill out forms. The Avalanche team conducted keyword research to determine what users are searching for when they are looking for roofing services. We then used the keyword list to target relevant and high-intent keywords with new content. In total, we have added/edited over 12 pieces of content. We also optimized the on-page and technical SEO to improve visibility and user navigation. To improve their local visibility, we created location landing pages for each location they serve.
Butterball Farms, Inc Case Study
Butterball wanted to gain visibility and exposure for their custom flavor solutions. They wanted their website content to organically reach their target audience. Butterball started working with Avalanche Creative in December 2021. Through out work together we have provided them with over 60+ pages of SEO-driven content, which has helped them increase their visibility at a national level.
Oktober Can Seamers Case Study
Oktober Can Seamers needed help maintaining the momentum caused by the pandemic. They wanted visibility for specific keywords to improve sales of specific seamer models. We worked with them on keyword research, SEO, and content writing.
The Cancer and Hematology Centers Case Study
The Cancer and Hematology Centers recently underwent a rebrand. They originally only served West Michigan but were looking to expand throughout the state. They needed help communicating the rebrand and coming expansion. Beyond this, The CHC wanted to improve the content on their treatment service pages, with the ultimate goal of becoming a good resource for cancer patients and their families.
Tamarack Industries Case Study
When Tamarack first approached Avalanche, they had recently undergone a rebrand that resulted in the loss of their existing organic visibility. Their new site and visibility weren’t competitive within their industry and they needed to do something to maintain their growth with new deals. Beyond this, many of Tamarack's services are independent of one another. The new site didn’t convey this well, so the on-site content needed to be improved to accurately indicate their offerings.
Fleis and Vandenbrink Case Study
For their website project: They had a website for each of their 3 business areas, but they needed a facelift, both in terms of design and functionality. What we created for them was 3 websites (well, we're working on finishing up the last one still) that have a more modernized design, are easier for them to use and update content on, and promote their services using SEO best practices. The sites before were just outdated and not user-friendly.
For SEO: Before working with us, nearly all their leads came from word of mouth rather than their website. They were writing content in-house but were looking for a partner to help set that content up for success. We started our engagement by looking at their goals, which were 1. continue to promote themselves as leaders in civil engineering and 2. promote their incredible company culture to hire and grow their business. We started by providing content templates to their team to write pages and blog posts and fill up the site. Now, we're very familiar with their industry and they've gotten so many more leads that they don't have as much time to write (which is great!) so we do the writing for them now too.
White Lake Dock & Dredge Case Study
We researched how their customers self-educate and wrote helpful content for their buying journey. We positioned White Lake as the authority, which put them in front of customers before their competition. The total potential project value generated is up to $2.5 million at the time of writing.
Calvin Theological Seminary Case Study
Calvin Theological Seminary (CTS) needed a new website that had an intuitive organization to improve the user experience. The Calvin team was seeking a website that had a scalable structure for the content. Their current site had good content, however, the structure didn't add any value for search engines or their users. The existing site was also on a CMS that wasn't user-friendly, making site improvements nearly impossible.
RedWater Events Case Study
Our team has worked with RedWater since June 2021. Until 2023, our team had only worked on SEO, but knew our work could have more impact if their website was more functional and user-friendly. Since beginning SEO, our team has written 26 SEO-driven content pieces. At the beginning of 2023, our team designed and developed a new WordPress website. Since the launch of their new website, their traffic and leads have increased significantly, proving the value of having a well-built and managed CMS.
Jay Hidalgo Case Study
Jay began working with Avalanche Creative in 2018. We used a content-focused SEO strategy to help Jay gain more organic visibility. To date, our team has written over 70 pieces of content. Jay’s business now has visibility in Michigan and across the United States, bringing him valuable leads weekly.
Frontline Training Solutions Case Study
We created the foundation of their website’s organizational structure to allow them to add new training, webinars, and services with speed. The site was built with the future in mind. Information is organized and easy to add/edit so that the Frontline team can work towards dominating the search engine visibility of the leadership training market.
Preferred Homes Case Study
We incorporated custom post types to make adding new listings quick and easy for the Preferred Homes team. We also created an easy scheduling feature for prospective clients to tour their homes, giving them more time to focus on providing a 5-star customer experience. In the past three years, our team has added/edited more than 50 web pages and generated 5000+ leads. Our content team has consistently delivered two SEO-driven content pieces a month for the past 2-3 years. Occasionally, our content team creates Google Business posts. Link-building campaigns are created from time to time in order to boost authority. Thanks to our continued work, Preferred Homes is now gaining more visibility than their manufacturer.
Center for Excellence in Preaching Case Study
The Center for Excellence in Preaching did not have a website optimized for SEO. Our team reconstructed their website with SEO and user functionability in mind. URL's were changed and content was organized.
Superior Groundcover Case Study
Superior Groundcover was not generating leads for specific service areas. Keyword research was performed to identify the way people search for these services. Thanks to our team, the increase in leads required Superior to buy a new stone throwing truck.
TrapBag Case Study
TrapBag wanted to reach more of the right people and increase traffic conversions and leads. We used keyword research and an SEO audit of their website. We then began to create content tailored to their target audience. There was a 1,120% increase in organic stats from non-branded keywords, and 119% organic goal increase compared to the previous quarter.
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