Interview with Ashu Kajekar, Founder & CEO - 7EDGE

Ashu Kajekar  

Founder & CEO, 7EDGE

Give us a quick overview on 7EDGE. When and how did you begin this journey, and what were your motives to be successful?

7EDGE is a Digital Product engineering company.  My entrepreneurial journey began at the age of 18, which motivated me to dabble with many digital enterprises way back in my college days. 7EDGE was created in 2010, driven by a vision to be different and stand out in the technology landscape. At 7EDGE, our focus has been crafting modern applications with cloud-native services, specializing in microservices and serverless architecture for enterprises and startups. My team's unwavering passion for learning, growth, and delivering exceptional results has driven our success in recent years. Additionally, the team's commitment to staying ahead of industry trends has played a pivotal role in consistently achieving outstanding outcomes for each of our clients.

What is your role in the management and development of 7EDGE?

Over the years, my journey at 7EDGE has been a fusion of my passion for technology and marketing, resulting in a growth-filled and profitable trajectory for the company. I chart the overall strategic direction and foster the growth of the organization. From nurturing relationships to overseeing the company's strategic growth, my focus has always been steering 7EDGE toward continued success.

Tell us about your biggest achievement in the industry.

Our achievements are multi-faceted. We've witnessed substantial client growth, forming strong partnerships across industries. Simultaneously, our team has expanded, reflecting our commitment to a vibrant work culture. High client satisfaction, driven by our team's dedication, has fueled repeat business and referrals. Globally, we've earned recognition for innovative development, solidifying 7EDGE's position as a leader in the industry.

How do you schedule the development phases of the apps to promise the timeline to your clients?

At 7EDGE, adopting the Agile Methodology facilitates our commitment to delivering timely and efficient solutions. We follow agile principles in our development process, allowing us to break down projects into iterative phases. This approach enhances flexibility, promotes collaboration, and ensures our clients receive regular updates and progress reports. By leveraging agile methodologies, we effectively manage development timelines, adapt to changing requirements, and deliver high-quality applications promptly.

How do you help your clients in choosing the right yet profitable platform for app development?

We follow a meticulous process in assisting our clients with selecting the optimal and profitable solution for app development. We begin by thoroughly understanding their requirements and creating comprehensive documents such as Feature Lists, Product Requirement Documents (PRD), and Technical Documentation. Our proposed solutions include the recommended architecture and technology stack tailored to their needs. At 7EDGE, we often advocate for serverless and microservices frameworks due to their efficiency and scalability. We bring our expertise, advising clients on the competency and processes needed to scale their businesses effectively. By aligning technology choices with business goals, we ensure that our clients embark on app development journeys that are right for them and contribute to long-term profitability.

How do you scheme your pricing model? How do you fix your budget?

Our approach to pricing and budgeting the project at 7EDGE is thoughtfully designed, considering various elements such as project requirements, timelines, and the envisioned long-term benefits. We customize our pricing models to suit the specific needs of our clients, be it for sustained engagement, MVP development, or other project scopes. The cost estimation is intricately linked to the chosen engagement model, accounting for factors like project timelines and specific requirements. Based on this information, the proposal is tuned to Fixed Bid, Time, and Material or Dedicated Team. We aim to provide transparent and fair pricing, ensuring that the allocated budget aligns with the selected engagement model, delivering value to our clients while meeting their financial objectives.

How helpful are the applications developed by your team for enhancing your clients’ business?

The application crafted by our team at 7EDGE plays a pivotal role in transforming our clients' businesses. By digitizing their internal processes, we streamline operations, leading to increased efficiency.

What, according to you, are the best practices to attain client satisfaction?

Achieving and maintaining client satisfaction is at the heart of our approach at 7EDGE. Key best practices include fostering open and transparent communication channels. We prioritize active listening to truly understand our client's needs, aligning our solutions accordingly. Regular feedback loops and continuous collaboration ensure we stay agile, adapting to evolving requirements. Our commitment to delivering high-quality results on time and within budget remains paramount. By consistently exceeding expectations, we build lasting partnerships and contribute to the overall satisfaction of our valued clients.

How do you balance the need to innovate with the risks associated with new technology implementation, and what strategies do you use to mitigate these risks?

At 7EDGE, we foster a culture that encourages experimentation and continuous learning. We invest in our people, ensuring they stay abreast of emerging technologies through regular training and skill development. By empowering our teams with the proper knowledge, we mitigate risks associated with adopting new technology. Additionally, we follow a phased approach to implementation and trust our processes, starting with controlled pilots before full-scale integration. This strategy allows us to identify and address potential challenges early on, ensuring a smooth and risk-mitigated transition to innovative technologies.

What’s the latest technology that you think can change your industry?

From my perspective, the latest technology poised to revolutionize our industry is Artificial Intelligence (AI) and Machine Learning (ML). Their ability to process vast amounts of data, derive insights, and automate complex tasks aligns seamlessly with our commitment to innovation and excellence at 7EDGE.

How do you ensure that your company stays competitive in the market?

We maintain our competitive edge through strategic investments in talent development, ensuring our team stays abreast of industry trends. Client-centricity is paramount, focusing on delivering high-quality solutions for lasting relationships. Remaining agile, we proactively embrace new technologies and methodologies, positioning 7EDGE as a leader in the dynamic market landscape.

Your quick feedback on the services of TopDevelopers

TopDevelopers is a relatively new platform for us, and we're eagerly anticipating positive results in terms of revenue generation through this source. On a positive note, TopDevelopers has consistently promoted us across various channels. The proactive promotion aligns well with our growth objectives, and we look forward to further exploring the potential benefits of our association with TopDevelopers.