Managing customer data has always been a complex task for businesses worldwide. The ability to effectively handle this data is crucial for nurturing customer relationships, a key factor in business success. This is where CRM (Customer Relationship Management) software comes into play. CRM software is designed to help businesses manage and enhance customer interactions, providing a better understanding of customer preferences, insights-driven personalized services, cross-selling opportunities, and more.
The CRM software market is rapidly expanding, driven by a customer-centric approach, the need for sales and marketing automation, Artificial Intelligence, the Internet of Things, and predictive analytics integration, and an increasing emphasis on customer experience. This growth is expected to continue, with the market size projected to reach $281.2 billion by 2028, up from $163.6 billion in 2024, representing a CAGR of 14.5%.
The growing importance of informed decisions powered by CRM solutions underscores the need for selecting the right CRM software. Poor quality CRM data can lead to inadequate customer outreach, lost sales prospects, and revenue loss. With a plethora of options available, choosing the right CRM software is essential for achieving success in the digitalization effort.
Consider the list of top CRM software created by industry experts based on their services and advanced functionalities, and stay up-to-date with the latest trends.
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The countless CRM software availability makes it difficult to decide which is the best. This curated list of the best CRM software allows you to easily narrow the choice and help to select the right one for your needs.
Keap is a CRM tailored for small businesses, helping them streamline operations, manage contacts, and automate workflows. This all-in-one CRM combines email marketing, sales automation, and appointment scheduling to save time and improve efficiency. Keap empowers small businesses with a centralized platform to nurture leads and convert them into loyal customers.
Keap offers two main plans:
Additional users can be added for an extra fee.
Apptivo offers a flexible and affordable CRM solution, making it a favorite for startups and small-to-medium businesses. With features like project management, customer tracking, and invoicing, Apptivo provides an all-in-one business management tool.
Apptivo offers flexible pricing:
Copper CRM is designed for teams using Google Workspace, offering seamless integration with Gmail, Google Drive, and other tools. Its simple yet powerful interface ensures better collaboration and streamlined workflows, making it ideal for small and medium-sized businesses.
Copper offers three pricing plans:
Insightly CRM combines powerful project management capabilities with customer relationship management, making it a great choice for businesses seeking a holistic solution. Its user-friendly interface, scalability, and robust reporting make it a favorite among mid-sized businesses.
Insightly provides three main pricing tiers:
Advanced CRM Notion offers a flexible and customizable approach to customer relationship management, making it perfect for businesses with unique workflow requirements. Its no-code platform ensures easy customization, allowing users to design their own CRM solutions.
Advanced CRM Notion offers simple and affordable pricing:
HubSpot, a free CRM software, is designed to streamline your work. It offers a range of tools for every company person, from salespeople to business owners, making their jobs easier. The sales team can sell more quickly with features like automatic email tracking, meeting reminders, and instant alerts when prospects open an email. This not only saves time but also ensures a more efficient sales process.
Sales leaders can access, track, and analyze sales activity in real-time with a 360-degree view. The time-saving tools such as deal pipeline, insights, reporting, and pipeline management allow them to close more deals.
The professional customer platform starts at $1170 monthly, and enterprise customer platforms cost $4300 monthly. For scaling the number of functionalities, the cost will surge automatically. Different packages exist for various products, including marketing, sales, service, content, operations, and commerce. Businesses can select the products and add-ons to create bundles under one of the three plans- starter, professional, and enterprise.
It’s a perfect CRM suite that helps businesses manage customer relationships and streamline sales processes to level up the sales game. The integrated virtual CRM assistant provides real-time updates and tracks the sales pipeline, ensuring no important tasks get missed. The cloud-based CRM improves sales team performance and productivity. Easy access to APIs and tools allows the creation of custom solutions.
Besides, the ability to capture and manage leads from various sources and share valuable information enables the team to close deals faster. A 30-day free trial period is provided to try the best free CRM and access its functionalities to see if it works for your business.
The CRM allows businesses to choose one of the three premium plans based on CRM functionality’s needs and budget. The pipeline plan starts at $25 per month, the standard plan with additional features starts at $39 per month, and the advanced plan with advanced functionality costs $58 per month.
Pipedrive is an Estonian cloud-based software as a service company for small businesses saves several hours for the sales team with automated lead nurturing. The AI assistants automatically take the follow-ups with sales conversations and prompts. With the capability to capture insights from detailed reports, businesses can easily monitor teams, view sales metrics, set goals, and provide projections to create data-driven strategies.
Pipedrive CRM is the best CRM software for small businesses, offering a high level of flexibility and adaptability. The sales customer relationship management tool can easily accommodate your business needs and seamlessly integrate with existing applications. This adaptability gives you the power to create a CRM system that works best for your business, putting you in control of your sales process.
Five different plans- essential (At $24 per month), advanced (At $44 per month), professional ($64 per month), power ($79 per month), and enterprise ($129 per month) plans are offered with different set of features and cost that businesses can choose based on their CRM needs. Also, the plans are enriched with add-ons, including web visitors, campaigns, projects, etc, at different prices.
CRM creatio is a comprehensive CRM system that helps manage the entire customer journey. It is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. With its sales, marketing, and service products, it ensures that your organization is truly customer-first. The single source database and unified workflow maximize cross-team collaboration, while CRM analytics help evaluate and optimize marketing campaign efficiency, making you feel secure and well-equipped for the task at hand.
Sales pipeline tracking and analysis based on certain factors automatically identify the areas to improve the sales process. Access to rich insights boosts the chances of products/services cross-selling and up-selling.
Creatio platform provides different pricing plans- Growth plan at $25 per user per month, Enterprise plan at $55 user per per month, and Unlimited plan $85 user per per month that businesses can choose and add sales, marketing, or service products that determine the actual price of using Creatio CRM.
It is one of the best free CRMs for small businesses and enterprises that help attract prospects with actionable insights from data and unite teams around customers so that they won’t look further. The trusted platform provides marketing, sales, service, and commerce applications, ensuring CRM supports businesses at every touchpoint.
For example, Tableau and Mulesoft integration enable understanding data and taking actions in real-time. The built-in Einstein- AI feature leverages data with workflow in Slack to automate business functions.
Two different sales cloud editions for enterprises and SMBs are provided, and each solution has three different pricing plans. Sales CRM starts with a starter suite at $25 per month, a pro suite plan at $100 per month, an enterprise plan at $165 per month, an unlimited plan at $330 per month, and an Einstein 1 sales plan at $500 per month, supporting different features. The related app and add-ons are available at various prices that businesses can select according to their needs.
One of the smart CRM allows businesses such as startups, SMBs, and large-sized enterprises to get started for free with a 14-day trial period. The in-depth CRM insights and intelligence tools help them know the sales performance and avoid the misleading metrics trap. A centralized dashboard provides insights into sales performance and rich stats that improve decision-making.
The drag-and-drop interface with indicators, warnings, and highlights makes it easy to move the deals across the sales pipeline, ensuring the deadlines for follow-up or others are not missed. Data-driven analytics allow for the accurate handling of leads.
Teamgate opens the gate to CRM with different subscription plans that are billed monthly or yearly. The starter plan is free, the team plan is $39.90 per user per month, and the growth plan costs $59.90 per user per month if billed annually with different sets of functionalities that businesses can select based on their CRM needs.
The top-rated CRM is the best for businesses that grow resiliently with improved conversion and relationship building using contextual AI power. More than 100 million businesses started using the platform with a 15-day free trial and later adopted the full-service CRM to enjoy its features. It’s an online Sales CRM software to help manage your customer operations. With deep BL capabilities, Zoho is leveraged for nuanced forecasting, performance management, and informed decision-making.
Zia and ChatGPT help with AI-powered email writing and detect anomalies in the content that allow customers to be engaged across different channels with contextual content. Advanced workflow and cadence help scale sales efficiently.
Sensational CRM provides straightforward pricing plans with no lock-ins. The standard plan is available at $20 per user, the professional plan costs $35 per user, the Enterprise is popular and costs $50 per user, and the ultimate plan shells out $65 per user per month.
The modernized sales CRM enables businesses to sell smartly while maintaining pipeline visibility, maximizing productivity, and growing revenue. The best CRM software for small businesses allows the sales team to follow up on the leads efficiently and close more deals than ever. With everything in one platform, contact management, tracking activity, and lead generation boost team productivity. Setting reminders and automating tasks helps target customers without any misses.
The ability to view customer information across sales and service enables delivering personalized conversational experiences. Reporting and analytics provide full visibility into the sales pipeline, allowing effortlessly planning, tracking, and analyzing sales processes.
Zendesk provides two different pricing plans for service products and sales products. The selling plan includes three plans, including Sell Team $19 per agent per month, Sell Growth $55 per agent per month, and Sell Professional $115 per agent per month. Sell enterprise with additional features and customization capability starts at $169 per month.
The reliable CRM software for small and middle-size businesses is a less complicated alternative to HubSpot and Salesforce CRM. The powerful CRM provides a customized platform that businesses can preview before signing the contract. Reliable support, along with faster implementation, is guaranteed.
The single view of customer insights from interactions, marketing, and sales improves marketing campaign results. Customer relationship management software also provides free tips, guides, and advice on sales and marketing.
Businesses can select one of the three packages- CRM edition $43 PUPM, Business edition $115 PUPM, and Events edition $169 PUPM and then select the options. Later, the personalized quote is provided in a few minutes using a pricing calculator.
If you are looking for a CRM powered by advanced AI technology that speeds your sales cycle, the search ends at Monday CRM. The CRM helps manage different services, including business services, IT services, financial services, healthcare services, and more. AI-driven CRM allows businesses to step ahead with automated task generation, email composition, content generation and summarizing, and formula building for complex pipeline reporting needs.
The monday CRM platform is easily customized in a few minutes, including adding new columns, modifying deal stages, etc., ensuring multiple pipeline management simultaneously. Repetitive work automation allows the sales team to close more deals efficiently, such as assigning leads to sales reps, setting reminders, etc.
monday CRM allows businesses to start using CRM features for free. As the company grows, they can choose one of the plans- Basic CRM at $12 seat/month, their most popular Standard CRM for $17 seat/month, Pro CRM for $28 seat/month, and custom Enterprise CRM plan cost depending on the functionalities selected.
The free CRM software for small businesses ensures revenue growth with rich insights, improved collaboration, high productivity, and simplified sales. AI-powered CRM solutions allow businesses to run smart sales campaigns that generate and qualify potential leads and track and improve conversion. With Kanban views and drag-and-drop cards, the leads are well-organized and viewed easily without wasting time.
The 360-degree view of customers and communication on preferred channels helps better engage customers. Freddy AI feature provides an intent score that allows focus on potential leads. The deal recommendations enable accurate planning and prevent bottlenecks, allowing businesses to grow faster with more sales.
With 21 days free trial period with no Credit cart requirement and 24*5 support, the CRM system facilitates three plans that businesses can choose. The Growth plan, ideal for SMBs, costs $11/user/month, Pro is good for mid-sized businesses at $47/user/month, and the Enterprise plan is recommended for large-sized businesses and is available at $71/user/month. Supercharging selected CRM with add-ons increases the price accordingly.
The CRM is relationship-focused, allowing the sales team to close more deals and increase loyalty. Businesses can segment the database into smaller batches, enabling proper nurturing of leads. The advanced search feature helps quickly access the leads. The leads are moved down the sales pipeline with group and email sequence automation. Designing and deploying web forms on the website is a faster approach to generating and converting leads from business websites.
Microsoft and Google integrations auto-sync email, contacts, and calendars. The top-rated CRM is good for small businesses to manage relationships better.
Nimble pricing is clear and simple; a monthly plan is available at $29.90 per month, and annual billing brings a 17% discount to businesses.
The leading CRM provides basic features, advanced features, and customer support at competitive rates. However, you can make the right choice by assessing the features list, usability, customer support, and pricing structure. Furthermore, you should consider the below things in detail.
Consider Your Business Size: Small businesses often have limited CRM functionalities needs, while large enterprise requirements for CRM are bigger. It’s essential to choose the CRM solution and its packages that meet CRM needs, as it doesn’t make sense to invest in CRM with tons of functionalities that your business won’t require at this point.
Budget: Not all businesses have deep pockets and look for CRM solutions that provide free services. For example, Fresh sales CRM provides a starter plan for free with a limited number of users from which small businesses can choose. The mid-sized or large enterprises can opt for premium plans based on their CRM budget.
Industry-Specific Needs: Different CRM solutions are built to serve industry-specific needs, including Real estate, eCommerce, etc. Before signing the agreement, check if the customer relationship management system helps you meet the needs of your niche industry or not.
Ease of Use: CRM software with steep learning curves requires businesses to hire technical people or provide training to the team for using the solution, which is not feasible for start-ups. On the other hand, CRM system with an intuitive interface enables non-tech geeks to use the platform completely are more preferred.
Integration Capabilities: The open and flexible CRM seamlessly works with the existing tech stack. You must ensure CRM compatibility with your existing tools and system to ensure you get faster results.
Digging deeper into the success of leading businesses reveals that different types of enterprise and business software solutions implementation help them nail the success. Customer Relationship Management software is a solution that allows businesses in a multifaceted way and is designed to meet their specific needs. CRM takes the driver’s seat, from sales and marketing to unparalleled services. One of the top CRM software solutions helps your business achieve customer relationship, productivity, conversion, and revenue goals.
Harnessing the full potential of CRM solutions requires the assistance of CRM experts. Connecting with one of the top consulting companies that help you build CRM from scratch or customize the selected one to fit your sales cycle is better. Find a reliable technology partner that helps you from initial setup to final implementation.
The CRM software cost depends on the number of functionalities, user licenses, size of businesses, and add-ons that businesses require and select. Customer Relationship Management software solution providers create the plans after considering these factors.
For example, based on a number of user licenses and business size
Using CRM software for businesses brings several advantages, including
The best CRM software varies based on your business size, industry, and specific needs. For small businesses, HubSpot is a top choice due to its free plan and user-friendly interface, making it easy to manage customer relationships and automate tasks. Zoho CRM is another excellent option, offering advanced features like AI-powered analytics and marketing automation at an affordable price.
For mid-sized businesses, Pipedrive excels with its intuitive sales pipeline management and automation tools. Enterprises often prefer Salesforce or Creatio for their scalability, robust customization options, and ability to handle complex workflows. Each CRM has unique strengths, so it’s essential to evaluate your requirements before making a decision.
Yes, most modern CRM software supports seamless integration with existing tools and systems. For example, Copper CRM integrates natively with Google Workspace, including Gmail and Google Drive, making it ideal for teams already using these platforms. Similarly, Zoho CRM and Salesforce provide integration capabilities with a wide range of third-party applications like Slack, Mailchimp, and QuickBooks.
Many CRMs also offer APIs or support platforms like Zapier and MuleSoft to enable custom integrations. This ensures that your CRM works harmoniously with your existing technology stack, enhancing productivity and streamlining workflows.
Several free CRM software options are available, offering robust features without any upfront cost:
These free plans are excellent starting points for small businesses and startups. As your business grows, you can upgrade to paid plans for access to more advanced functionalities.
The cost varies widely depending on features, user count, and the vendor.
Some CRMs, like HubSpot and Zoho CRM, offer free plans to start with.
The yearly cost of CRM software depends on the vendor, features, and number of users. Here’s a general breakdown based on business size and CRM plans:
Many CRM providers offer discounts for annual billing compared to monthly subscriptions. Businesses should also factor in additional costs for integrations, customizations, and user training when estimating the total cost.
AI-powered CRMs like Salesforce Einstein and Freshsales offer advanced features such as predictive analytics, lead scoring, workflow automation, and personalized customer insights, enhancing decision-making and efficiency.
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