Decades-old profitable business, car renting still offers lucrative opportunities to new investors and companies. The car rental industry was valued at $119.28 billion in 2021, while the estimated US revenue of the car rental business in 2023 was around $38.3 billion.
Despite the size of the business, every car rental business should develop a high-performing website and Mobile application to attract more business from new customers. Keeping that in mind, we are here to discuss how you can develop a profitable car rental app.
Table of Contents
Car rental is a rising industry that is projected to grow at a CAGR of 20.16% during 2022-2027. Several worldwide developments are expected to benefit car rental businesses and help them make more profit than ever before.
Here are different factors that have contributed to the market of cab riding today.
There are dozens of popular car rental apps in the market that set an example of how the industry is booming and how can you leverage this trend for your business profits.
There are many successful companies all around the world that provide car rental services. These apps are on the top list of the best car rental apps making great profits and businesses. Measuring the success of the car rental business includes various elements such as financials, market share, brand reputation, and active business owners. And these all factors are considered to curate this top list of car rental apps worldwide. As an active and smart business owner, you should always keep an eye on your competitors despite the size of your business, which can help you stay ahead of your competitors and become a successful business owner.
Here is the list of top car rental companies around the world.
The statistics and potential to grow in the car rental business cannot be ignored in today’s fast-paced world. Now, if you have made up your mind to start a car rental business, you need to do it carefully and strategically.
Here, in this short guide, we will drive you through the necessary steps that will help you develop a car rental app like Zoomcar and Turo, the top companies providing car ride-booking services, and start getting towards business success right away.
An existing successful business idea may contribute toward similar success for new businesses entering the same industry, but there are dozens of things that you should keep in mind before you start an online car rental business.
Let us start with important factors to guide you in developing a successful car rental business application.
Market research should be your first step before you develop a car rental app. These types of businesses usually thrive in and around tourist cities and locations.
Here are some of the most important points to consider in market research.
Validation of many business ideas is a crucial step as we get so attached emotionally to a business idea that we can’t ignore the reality. It may also play a major role in the success or failure of any business.
Once you have conducted your market research, you should focus on conducting customer surveys, reading industry reports, reading the customer’s nature, aggregating return on investment, scalability, etc.
Now, based on your market research and validation, you should start shortlisting all the requirements for your car ride booking app. You need to jot down potential features in a car rental app because these are the ones that will facilitate convenience to your end users i.e. renters and commuters.
You should set your priorities and consult the rest with your app development company. Veteran developers at car rental app companies understand the business and its requirements based on their previous experiences.
However, you must add very basic features in your app that may include:
This is the most essential step you need to take carefully. A project in good hands will always result in getting you the best end product that is optimized and customized according to your business goals. Thus, searching for the top car rental app development companies is of paramount importance. You may do this on the Internet preferably from a reliable source such as an online directory that lists the best car rental app development service providers from a specific region, country, or city with verified client reviews and ratings.
You may select a company with experience in building user-friendly applications, on a budget, and still with top-notch quality.
The car ride sharing app design should focus on user experience more than any fleshy features. Renters should be able to navigate, understand and use the application on the first try. There is already the list of basic features to include in your car rental application mentioned earlier. That given list of basic features should be your priority to include them in your app design and development.
Apps with UI/UX priority are expected to the car rental business as soon as they are launched. Some designs, features, and functionalities that may work in the market include clear components on the UI, showing a pickup location, rental days, and car preferences on the homepage. These are just examples to improve the user experience and conversion as well.
User Interface Design Guidelines: 10 Essential Rules To Follow
Most renowned car rental app development companies perform a vigorous check on the end product through industry-standard practices for QA. They may use licensed software and tools to test the prototypes and then beta version of the product among stakeholders, internal users, and at times, even rolling out to specific or controlled users. It is recommended that you should go for MVP (Minimum Viable Product Development) before building a full-fledged app.
Your app’s mere presence on various app stores is not the end of an app development process. In the future, your app users will encounter issues, raise queries, and demand more features.
Service and maintenance of your app in the car rental business may improve your credibility in the business. You should consult and release regular updates of your car rental app to improve user experience and clear all the issues. The good news is that most car rental app development agencies provide you with support and maintenance through maintenance contracts on a monthly or yearly basis.
Direct-to-consumer businesses heavily rely on marketing for business growth. Hence, you need to have the best strategies in place to market the car rental business. An omni-channel marketing strategy is the bare minimum for any car rental business. As a business owner, you should utilize every marketing opportunity available in the digital space, which may include:
Conclusion
The car rental business requires careful market research, calculated planning, and energetic business owners. The above-given points can help you develop a responsive and user-friendly car rental app to launch a successful on-demand business.
An enthusiastic Operations Manager at TopDevelopers.co, coordinating and managing the technical and functional areas. She is an adventure lover, passionate traveler, an admirer of nature, who believes that a cup of coffee is the prime source to feel rejuvenated. Researching and writing about technology keeps her boosted and enhances her professional journeying.