Top SEO Audit Tools of 2024: Optimize Your Website for Success

Organic search traffic accounts for more than 40% of the revenue.

B2B businesses generate twice as much revenue from organic search than from other channels combined.

This valuable organic traffic comes from all the keywords that the website ranks for. So, if your website isn’t SEO-optimized, you are losing huge revenue.

SEO audit is an essential process for identifying and fixing SEO issues on your website, ensuring it is optimized for better visibility and higher rankings. However, with hundreds of SEO audit tools on the market, each claiming to be the best, choosing the right one can be challenging.

In this blog, we’ve curated a list of the best SEO audit tools for 2024, detailing their pricing, features, and benefits. Explore, test, and find the tool that best suits your needs.

Best SEO Audit Tools for Maximizing Organic Traffic

SEO Audit reveals valuable insights about websites that are not allowing them to rank high on search engines. Leverage the SEO audit tools list to fix the issues proactively and enhance the website to maximize the results.

SEMrush Site Audit

• Price: Free & Premium
• Purpose: Keyword Research

Semrush– the popular site audit tool that would help businesses attract their target audience on all channels by providing detailed reports with suggestions that will help your website to achieve a high ranking. It scans the website on its terms quickly to make it highly usable and high-performant for search engines and users. It facilitates checking site health during site audits for more than 130 issues and generates reports for the site’s crawlability, performance, internal linking, and markup usage.

Semrush excels at eliminating technical SEO issues at the flick of a switch. International SEO, on-page SEO ideas, and easy reporting help in optimizing website performance. The SEO Toolkit is highly practical and free to use, which is why it ranks high in our list of the best SEO audit tools.

Ahrefs Site Audit Tool

• Price: $99 for Lite Plan
• Purpose: Keyword Research, Uncover Technical and On-page SEO issues

Ahrefs is one of the best SEO tools that work as a one-stop shop for businesses to improve website ranking and increase traffic. Alibaba, Adidas, Uber, and Shopify-like leading players are using Ahrefs for their digital marketing needs. Ahrefs covers all the aspects of website SEO optimization such as site explorer, Backlink explorer, keyword explorer, content explorer, and rank tracker.

Under the site audit umbrella, Ahrefs helps businesses identify On-page SEO issues and other things that are holding the website back from higher rankings. The Ahref crawlers crawl all the pages and analyze them for more than 140 issues to declare SEO scores. Everything is easy to visualize in the chart with different color codes. The recommendations to fix SEO issues are true bliss.

Cloud-based site audit makes it easy to schedule audits and track the website’s progress. Also, businesses can opt to crawl the mobile version of the website to know its performance on mobile devices as well.

Google Search Console

• Price: Free
• Purpose: Site audit and reporting

Google search console tool helps with SEO audit online and generating SEO reports free to make the website shine with high ranking. Search analytics helps with content optimization so that websites receive maximum impressions, clicks, and higher positions on Google. The tool sends email alerts when issues for specific URLs are identified by Google.

There’s a URL inspection tool that allows businesses to understand how Google looks at their pages with detailed crawl, index, and other information about pages. Additionally, it helps with optimizing and enhancing the website by monitoring and tracking AMP pages and custom reports.

Google PageSpeed Insights

• Price: Free
• Purpose: Website speed Analysis

The SEO speed analysis tool provides a report on user experience for various devices- mobile and desktop followed by suggestions to enhance the page. Pagespeed insight tool powered by Google provides lab and field data about website pages.

Lab data of the pages collected in a controlled environment makes it useful for debugging issues handling. Field data helps in capturing real-world bottlenecks i.e. real-world user experience that play a vital role in providing insights to make enhancements to a website to improve its page speed.

The user experience distribution into three metrics- Good, Need Improvement, and Poor allows businesses to know their website performance on mobile and desktop and take necessary actions to stay in the game.

Siteimprove

• Price: Flexible and custom pricing
• Purpose: Website optimization tool

Siteimprove is a cloud-based website optimization tool that helps you identify issues within your website, enabling you to manage all aspects of your website effortlessly. It is a one-stop solution for your website that offers you insights into your website’s SEO, content, accessibility and analytics.

The tool takes a holistic approach to improving your website’s SEO through keyword optimization, content audits, and technical SEO analysis. In addition to this, it also aims to enrich your user experience by ensuring that websites comply with accessibility standards (WCAG).

Further, Siteimporve also offers insights into website performance and user behavior that enable you to create marketing strategies for higher rankings and lead conversions.

The feature that makes Siteimprove unique and popular among users is its flexible pricing. They do not have a fixed monthly or annual plan. Instead, they request that their users contact them with their requirements, and they will propose a custom quote accordingly.

JetOctopus

• Price: $237/monthly
• Purpose: Large website audits

JetOctopus is a cloud-based SEO audit and log analysis tool. The SEO tool is specifically designed to monitor the technical health of the website. This enables SEO experts to identify issues and resolve them to ensure high website performance and improved rankings.

The best thing about this tool is that it provides detailed information about how search engine interacts with your website. From crawl errors to broken links, click-through rates, bounce rates, and duplicate content, the log analyzer gives you a comprehensive report.

Another feature that users like is that JetOctopus gives an in-depth insight into the latest trends. It combines the data from GSC and offers SEO and content suggestions that help you create strategies to boost your rankings and impressions.

SEOptimer

• Price: Free & Monthly plan starts at $19
• Purpose: SEO and content audit

SEOptimer is a feature-rich SEO and content audit tool that will cost you a fraction of other premium tools. Like other audit tools, SEOptimer also offers standard SEO audit reports with detailed insights into technical SEO, on-page SEO, and content.

However, the most appreciated feature is its collection of 60 independent tools that help you dive deeper into individual aspects of technical SEO and content. Some popular independent tools include:

• Title tag checker
• Meta description checker
• SERP preview
• Website word count
• Noindex tag test
• Font size and legibility checker

To access downloadable metrics reports and white-label reporting in 15 languages, you’ll need to upgrade to the White Label tier—an affordable option that also includes API access and an embeddable tool. This makes SEOptimer a versatile choice for small agencies and solo consultants looking to offer professional SEO services to their clients.
The quality of the audit report doesn’t match Semrush or Ahrefs, but at this price, you get a reasonable SEO audit tool.

Clearscope

• Price: $350/month
• Purpose: Best for on-page optimization

If you are looking for a detailed on-page SEO auditing tool, Clearscope is the one. It is an AI-powered content optimization tool designed to help you create high-quality and SEO-optimized content.

It analyzes top-ranking content for a specific keyword, identifies key topics and phrases, and provides actionable recommendations to improve your content’s relevance and search engine visibility.

What it does is pull up research on a topic from around the web, especially top-ranking
websites. Then presents a list of recommendations like relevant sub-headings, phrases, backlinks and keywords that you can include in your content. Also, it creates for you a detailed outline of the blog with proper headings and subheadings in its Outline tab.
In addition, Clearscope also has tools for keyword research, position tracking, keyword discovery, and even keyword opportunities.

Small SEO Tools

• Price: Free
• Purpose: Suite of 300 tools for SEO audit

Small SEO is not just one tool but a comprehensive suite of 300 tools designed for website, SEO and content analysis. It offers a wide range of free tools to help you monitor your website’s SEO and identify and resolve issues for better visibility and higher rankings.

Keyword research, content optimization, plagiarism checker, website analysis, social media and backlink analysis are some of the most popular tools. It is a one-stop shop for your SEO requirements.

Though most of the tools are free for premium features and usage, you will have to pay a (low) price. To be honest, you will find most of these tools elsewhere, which can be better in some aspects than Small SEO tools. But here you are getting everything under one umbrella, that makes it more accessible for professionals.

SE Ranking

• Price: Starts at $52/month
• Purpose: Ideal for on-page SEO and backlink audits

SE Ranking is a robust all-in-one SEO platform that offers a wide range of tools to help you improve your website’s visibility and organic traffic. Though it offers a wide range of features that help you with competitor research, keyword research, optimization, SEO audits, and content analysis, it is best suited for on-page and backlink audits.

At half the price of premium SEO audit tools, SE Ranking offers a strong and very detailed audit report, a user-friendly interface, and individual tools for other SEO tasks. Plus, the dashboard is easy to use, as you can sort the audit reports and compare them to track the website’s performance over time.

It breaks down the small elements of technical and on-page SEO and offers suggestions to resolve them. Also, the interface is in a checklist widget format that streamlines your monthly website admin tasks priority-wise.

SEOmator

• Price: $49 a month for lite, $99 a month for standard, and $279 a month for advanced
• Purpose: SEO auditing and website crawling tool

If you are looking for intelligent SEO optimization and management tools, get SEOmator. Coming at the cost of other general SEO audit tools, this tool enables you to leverage AI to uncover hidden issues and errors in your website. Also, you can tap into advanced insights from competitors and keyword research to find the latest trends.

The best feature in SEOmator is its SEO alert, which automatically crawls your website and sends you a notification about issues. Also, you can compare two competitor websites and identify their weaknesses and strengths in SEO.

Overall, SEOmator aims to streamline your SEO efforts, providing actionable insights and recommendations to boost your search engine rankings.

Screaming Frog

• Price: Free LITE Version, $160/Year for Paid Plan
• Purpose: Website Analysis

The Screaming Frog SEO Spider is one of the technical audit tools that’s trusted by many of the leading SEO agencies for improving the on-page SEO of the websites after necessary SEO audits. The SEO spider tool is a website crawler that crawls large and small websites to find broken links, analyze page titles and meta-data, discover duplicate content, review robots, and XML sitemap generation.

All of these are crawled and analyzed by the tool for the URL of every page to find out prevalent SEO issues. The SEO marketing tool excels at gathering data from a website page’s HTML using CSS path, scheduling audits, facilitating audit redirects, integrating analytics tools, and visualizing site architecture.

What’s more? The progress of SEO issues and opportunities are possible to compare to know the differences in the results post-Screaming Frog suggestion implementation.

SEO Site checkup

• Price: Free 7-Day Trial with Basic plan starting from $29.95/Month
• Purpose: Website Analysis

SEO Site checkup is trusted by SEO agencies across 120 nations for analyzing SEO issues by running unlimited analysis on servers. The reports generated makes it easy to view improvements in SEO score and notifications are also sent when the SEO score changes. The tool facilitates side-by-side SEO comparisons with 5 competitors to make changes in SEO strategy accordingly.

There are built-in automation tools that provide an overview of website performance and uptime at regular intervals. The ability to generate customizable SEO reports is a time-savvy endeavor that further helps in understanding what actions to take. The reports are produced based on six different parameters namely SEO Issues, mobile usability, social media, servers, security, and semantic Web.

Woorank

• Price: $79.99/Month for a Pro Plan and $199.99/Month for a Premium Plan with a Free 14-day Trial available
• Purpose: Website Analysis and Optimization

Woorank has helped more than 50 million websites across 107 nations geographically to know their website SEO score, perform instant analysis, and reveal what needs to improve. It helps businesses stay on top of the digital marketing game with a competitive analysis to reveal the SEO strategy of their competitors and keyword research and tracking to uncover opportunities hidden in plain sight.

Technical website audits to discover SEO issues and checking the SEO health of the website help businesses generate more leads. Facilitating customized, white-label report generation streamlines sales processes. If you want to see the real effect of Woorank, you can avail of their 14-day free trial.

Moz pro

• Price: Free 30-Day Trial with Paid Plans Starting from $99/Month
• Purpose: Keyword research and complex analysis

Moz is an all-in-one suite of SEO tools that helps in better understanding visitors with strategically targeted keyword creation and updating the keywords list as required. Plus, Moz Pro provides a holistic picture of keywords ranking and tracks competition keywords as well.

In addition to keyword rank tracking, Moz crawler excels at digging into every nook and corner of the website to perform SEO audits and provide solutions to fix the issues encountered. It can examine up to 3,000 links on a single URL and provide recommendations for specific improvements followed by link opportunities to maximize the impact.

Custom report creation of the popular SEO audit tool is immensely valuable to paint the picture of what needs to be done with simple drag-and-drop. Also, recurring report scheduling saves time by automatically sending them to clients.

Which is the best SEO Audit tool?

Semrush, Ahrefs, SEOmator, and Siteimprove are some of the best SEO audit tools. These tools give you a detailed report of your website’s SEO with data in the form of easy-to-understand graphs. From the site’s crawlability to speed, performance, broken links, backlinks, and overall site health, these tools help you identify what’s wrong with your website and how to resolve it.

However, the best SEO audit tool for your website depends on the specific requirements of your website. Whether you want an exclusive SEO audit tool, or on-page optimization tool like Clearscope, or just a backlink audit tool like SE Ranking, the tool you choose must meet your needs and budget.